Location:
Chennai

Experience:
3+ Years Employment Type: Full-Time Department: Business Development Job Overview We are looking for a dynamic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market. The ideal candidate will have hands-on experience in Account-Based Marketing (ABM), B2B lead generation, prospect engagement, LinkedIn outreach, email marketing, cold calling, and sales coordination. The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities. This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth. Candidate Preferred
• 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role.
• Hands-on experience in B2B prospecting and outbound lead generation.
• Strong understanding of Account-Based Marketing and target-account identification.
• Experience using LinkedIn and other digital channels for prospecting.
• Good understanding of email outreach, cold calling, and lead-nurturing processes.
• Solid verbal and written communication skills.
• Ability to interact confidently with decision-makers and business stakeholders.
• Strong follow-up, relationship-building, and negotiation skills.
• Ability to work independently and achieve defined business development targets. Requirements

Key Responsibilities
• Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities.
• Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential.
• Research organizations,



decision-makers, business requirements, and potential opportunities.
• Generate and qualify B2B leads through LinkedIn, social media, email campaigns, cold calling, and other outbound channels.
• Build and maintain a healthy pipeline of qualified prospects.
• Connect and engage with key decision-makers to understand their business needs.
• Create personalized outreach strategies and communication for target accounts.
• Plan and execute account-specific lead-generation and engagement campaigns.
• Conduct regular follow-ups through calls, emails, LinkedIn, and other communication channels.
• Understand prospect requirements and coordinate with internal teams to propose relevant solutions.
• Schedule and conduct product/service demonstrations and client meetings.
• Coordinate with sales and delivery teams to ensure smooth lead progression and follow-up.
• Maintain accurate records of leads, prospects, interactions, meetings, and opportunities in the CRM.
• Track and report lead-generation, campaign, engagement, meeting, and conversion metrics.
• Achieve assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities.
• Monitor market trends, competitor activities, and potential target accounts to identify new business opportunities. Required Skills
• Account-Based Marketing (ABM)
• Business Development
• B2B Lead Generation
• B2B Business Development
• LinkedIn Lead Generation
• Social Media Outreach
• Email Marketing
• Cold Calling
• Prospecting & Client Engagement
• Lead Qualification
• Sales Pipeline Management
• CRM Management
• Campaign Management
• Product / Service Demonstration
• Sales Coordination
• Excellent Communication & Negotiation Skills

📌 Executive / Sr. Executive – Business Development (India)
🏢 Verifitech
📍 India