Role & responsibilities
Display and Design guidelines and execution
Design standardized product displays, end caps, demo zones, accessory walls, fixtures, for different categories
Define and codify display guidelines across categories
Build brand zones / SOH design and bring standardization in size, look and feel to ensure consistency across stores and coherence within a store, while providing certain flexibility for meeting manufacturer brand guidelines
Define / Design various zones, like demo and experience zones, use of aisles
Bring value engineering thinking to ensure cost efficiency on props / fixtures
Campaigns and product launches
Plan and roll out floor changes for different occasions

i. Festive specific

ii. Season specific

iii. Recent product launches
Bring freshness in visual merchandising, that can improve discovery and consideration
Partner with marketing to ensure that the marketing collaterals / signages for any such changes




Plan any resets in a way that minimizes any floor disruption
Provide governance mechanism for changes recommended by stores to ensure adherence to overall guidelines
3. Ongoing improvements
Try controlled experiments across categories to identify improvement prospects that can be rolled out after assessing impact
Conduct regular store visits to audit visual standards, adherence to guidelines, etc. to improve compliance
Contribute in creating training and coaching material for store staff
Track display performance and share insights on what is driving customer engagement and sales lift

Preferred candidate profile

• Background in design and visual merchandising is essential

• Experience / understanding of displays and brand partnerships related to visual merchandising

• Familiarity of electronics category

📌 Manager Visual Merchandiser Mumbai
🏢 Croma
📍 Mumbai