Position: Channel Manager

Location:
Bengaluru, Karnataka CTC: ₹10 – ₹16 LPA Industry: Building Materials (Plywood experience preferred)

Experience:
10–12 Years

About the Role
Saburi Ply is looking for an experienced and performance-driven Channel Manager to lead and expand its channel sales network in Bengaluru. The ideal candidate should have extensive experience in the Building Materials industry, with a solid understanding of dealer and distributor management, market development, and business growth. Candidates with prior experience in the Plywood industry will be given preference.

Key Responsibilities
• Drive sales growth and achieve business targets for the assigned territory.
• Develop, manage, and strengthen the dealer and distributor network.
• Identify and appoint new channel partners to expand market reach.
• Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
• Prepare and execute territory sales plans to maximize market penetration.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Ensure timely collections and maintain healthy receivables.
• Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
• Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
• Prepare sales forecasts, MIS reports, and business reviews for management. Requirements Eligibility Criteria
•

Experience:




10–12 years in the Building Materials industry.
• Experience in Plywood will be an added advantage.
• Proven experience in channel sales, dealer development, and territory management.
• Strong network of dealers and distributors in the Bengaluru market is highly desirable.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and reporting skills with proficiency in MS Excel.
• Willingness to travel within the assigned territory. Preferred Industry
• Plywood
• Laminates
• MDF/HDF Boards
• Veneers
• Decorative Panels
• Hardware
• Paints
• Tiles
• Sanitaryware
• Cement
• Steel
• Other Building Materials Required Skills
• Strong Channel Sales and Distribution Management
• Dealer & Distributor Network Development
• Business Development and Market Expansion
• Territory Planning and Sales Strategy
• Relationship Management with Dealers, Architects, Builders & Contractors
• Negotiation and Closing Skills
• Key Account Management
• Sales Forecasting and MIS Reporting
• Market Analysis and Competitor Intelligence
• Collection and Credit Control
• Target Achievement and Performance Management
• Product Presentation and Training
• Excellent Communication and Interpersonal Skills
• Problem-Solving and Decision-Making Ability
• Proficiency in MS Excel, PowerPoint, and CRM tools
• Leadership and Team Collaboration
• Ability to travel extensively within the assigned territory

📌 Channel Manager (Bengaluru)
🏢 Saburi Ply
📍 Bengaluru