Key Responsibilities
Lead Generation: Run targeted digital ad campaigns (Meta, Google Ads), social media promotions, and local marketing to capture prospective student inquiries.
Admissions Nurturing: Follow up promptly with leads via phone, email, and WhatsApp to schedule campus tours, open houses, and counseling sessions.
Local Outreach: Partner with community centers, local schools, and neighborhood networks to drive offline inquiries and visibility.
Collateral & Content: Create high-converting promotional materials, admission brochures, and social media posts highlighting campus achievements.
Tracking & Reporting: Maintain CRM/ERP lead status, track Cost-Per-Lead (CPL), and monitor inquiry-to-admission conversion rates.

Key Requirements
Experience: 1–3 years in marketing,



lead generation, or admissions (education sector preferred).
Technical Skills: Meta Ads Manager, Google Ads, CRM/ERP software, Canva, and WhatsApp/email automation tools.
Soft Skills: Persuasive communication, robust follow-up skills, and target-driven mindset.

Key Performance Indicators (KPIs)
Number of qualified inquiries/leads generated.
Inquiry-to-visit and visit-to-enrollment conversion rates.
Final admission targets achieved for the academic session.

Pay: ₹28,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Marketing Coordinator Gurugram (India)
🏢 EDU FOUNDATION
📍 India