24 Oct
|
Truworth Wellness
|
Jaipur
24 Oct
Truworth Wellness
Jaipur
About Truworth Wellness Truworth Wellness is building one of India’s leading digital health and wellness platforms, serving 400+ corporate clients and approximately 1 million lives, alongside a growing consumer health and wellness membership business. We are looking for a hands-on Manager – Digital, Social Media & Communications to strengthen our digital presence across both our enterprise and consumer brands. This role is ideal for someone who combines strong content and communication skills with a performance-driven mindset and can independently own digital channels, campaigns, organic growth, social media and PR.
Key Responsibilities
• Own and execute the digital, social media and communications strategy across enterprise and consumer brands.
• Develop and manage the content calendar across social media, website, blogs, email and other relevant channels.
• Drive organic growth, engagement, reach and brand visibility across digital platforms.
• Plan and execute social media campaigns, brand campaigns and digital activations.
• Manage Instagram, LinkedIn, YouTube and other relevant social channels.
• Identify and manage creator/influencer partnerships aligned with brand objectives.
• Own SEO and organic search initiatives, working on content, keywords, rankings and traffic growth.
• Use Google Analytics/GA4, Search Console, Meta Ads and Google Ads to monitor and improve digital performance.
• Develop performance reports and provide actionable insights to the CMO.
• Lead PR and media communications, including identifying relevant media opportunities and coordinating with external PR partners.
• Create compelling and high-quality content including social posts, articles, blogs, campaign copy, press releases and thought-leadership content.
• Work closely with internal teams including Marketing, Sales, Product, HR and Leadership to align communication with business objectives.
• Track industry trends, competitor activity and emerging digital platforms to identify opportunities for growth.
• Measure campaign performance using relevant metrics and continuously optimize the digital strategy. What We're Looking For
• 5+ years of experience in digital marketing, social media, content marketing, communications or a related role.
• Proven experience in growing digital/social channels organically, with measurable results.
• Strong hands-on knowledge of Google Analytics/GA4, Google Ads, Meta Ads and Google Search Console.
• Solid understanding of SEO, content marketing, social media and digital performance marketing.
• Excellent writing, editing and communication skills.
• Ability to understand data, interpret performance metrics and convert insights into action.
• Experience managing content calendars, campaigns and multiple digital channels independently.
• Strong stakeholder management and project-management skills.
• A hands-on, entrepreneurial approach with the ability to execute rather than only strategize. Good to Have
• Experience in healthcare, wellness, health-tech, fitness or consumer subscription businesses.
• Experience working with B2B and B2C brands.
• Experience managing creators/influencers and digital communities.
• Exposure to PR, media relations and corporate communications.
📌 Digital Marketing (Jaipur)
🏢 Truworth Wellness
📍 Jaipur