CRM Specialist – Pharma CompanyJob Responsibilities
Manage and maintain the company’s CRM database for doctors, hospitals, clinics, pharmacies, distributors, stockists, and other healthcare customers.
Monitor and track the daily activities of Medical Representatives (MRs), Area Sales Managers (ASMs), and other field sales employees through the CRM.
Ensure field teams regularly update their Daily Call Reports (DCRs) and CRM activities.
Monitor planned vs. actual doctor calls and highlight gaps to the concerned managers.
Track product-wise and territory-wise sales performance through CRM reports.
Prepare daily, weekly, and monthly MIS reports for management.
Generate reports on:
Doctor coverage and call frequency
MR/ASM field activities
Territory-wise performance
Product-wise performance
Doctor conversion/prescription potential
Sales target vs. achievement
Coordinate with the Sales, Marketing, Product Management, and Distribution teams for accurate CRM information.
Maintain records of samples, promotional materials, visual aids,



gifts, and other field-force inputs, where applicable.
Track customer queries, complaints, requests, and follow-ups and coordinate with the concerned department for resolution.
Identify duplicate, incomplete, or incorrect records and ensure overall CRM data accuracy and cleanliness.
Assist management in evaluating MR/ASM productivity, doctor coverage, territory performance, and sales effectiveness.
Create CRM dashboards and reports to help management make data-driven sales and marketing decisions.
Train field-force employees on correct CRM/DCR usage and reporting procedures.
Coordinate with the CRM/software provider for technical issues, modifications, user creation, and system improvements.
Ensure confidentiality and appropriate handling of doctor, customer, sales, and company data.

Pay: From ₹35,000.00 per month

Work Location: In person

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