Key Responsibilities
Campaign Management: Plan and oversee advertising, promotional campaigns, and product launches across online and offline channels.
Market Research: Analyze market trends, consumer behavior, and competitor actions to spot recent opportunities.
Budget Oversight: Manage the marketing budget and allocate funds to high-performing projects.
Team Leadership: Recruit, train, and mentor marketing staff and coordinate with external agency partners.
Performance Tracking: Measure return on investment (ROI) and present reports to senior management.
Cross-Functional Work: Partner with sales, product, and finance teams to align goals. ualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 3 to 5+ years of experience in marketing, campaign execution, or project management.
Technical Skills: Proficiency with web analytics, CRM tools, and marketing automation software (such as HubSpot or Salesforce).
Communication: Excellent written and verbal communication skills.
Analytical Mindset: Robust ability to interpret data and use metrics to guide decisions