Job Summary This role focuses on driving retail and community marketing initiatives by managing industry partnerships, retail visibility, and on-ground activations. It involves coordinating with retailers, clubs, academies, vendors, and internal teams to execute brand-led campaigns while maintaining Adidas’ brand standards. The role also supports the development of marketing and sales collaterals, gathers customer and market insights, and translates on-ground feedback into actionable marketing strategies and growth opportunities.

Key Responsibilities
Retail & Industry Network Management
• Build and maintain strong relationships with retailers, clubs, academies, and industry partners.
• Coordinate in-store branding, visibility, and retail-led marketing initiatives.
• Manage distribution, upkeep, and quality of marketing collaterals across retail locations. Direct Outreach & Community Engagement
• Coordinate and support offline activations, including tournaments, demos, and community events.
• Manage on-ground execution with internal teams, vendors, and external partners.
• Ensure all activations consistently reflect Adidas’ brand standards and experience. Marketing Collateral & Sales Enablement
• Create and update marketing collaterals across different stages of the customer journey.
• Support development of pitch decks, case studies, and structured partner proposals.
• Customize materials based on brand audits, partner needs, and growth objectives. Customer Feedback & Market Insights
• Collect structured feedback from retailers, events, and player communities.
• Consolidate insights to inform brand, activation,



and retail strategies.
• Share market learnings and on-ground observations with internal stakeholders. Qualifications (Please Apply Only If You Meet These Requirements)
• Bachelor's degree / MBA / Post Graduate in Marketing or related field (Freshers can apply).
• Excellent communication, organizational, and analytical skills.
• A smart, intrapreneur mindset with a passion for marketing innovation and problem-solving.
• Ability to create structured proposals and professional marketing materials. Bonus Skills (A Plus For Your Application)
• Understanding of lead generation, retargeting, sales funnels, and conversion tracking.
• Experience with CRM, marketing automation tools, or structured lead management.
• Exposure to WhatsApp marketing or community-led growth. Genera Online Core Values
• Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action, stronger momentum, and unlock new opportunities.
• 1+1 = 11: Through mentoring, collaboration, and trusting each other, we unlock potential far beyond our own — transforming positive teams into great ones.
• Soft on People, Tough on Problems: We lead with empathy and respect for people,



while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.
• Clear, Kind & Consistent: We lead with candor, deliver it with respect. Consistency fuels progress, and clarity in communication keeps us aligned.
• Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
• Courage to Speak, Strength to Listen: We share truth with care
- even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most
- in the movement. And when others speak, we listen to understand, not to respond.

About Us
Genera Online is an official importer and distributor of premium adidas Padel & Pickleball products in India. Founded in 2025 and headquartered in Jaipur, with a distribution hub in Bhiwandi, Maharashtra, we connect global sporting brands with India’s growing Padel and Pickleball ecosystem. With a growing presence across 21+ cities, 10,000+ products sold and 30+ business partners, our mission is to make premium products more accessible through a strong B2B distribution network across India. Genera Online — Connecting global sports brands with India’s growing Padel & Pickleball community.

Skills:
sales,outreach services,cold calling,customer support,networking,customer feedback collection,customer satisfaction

📌 Marketing & Sales Associate (Jaipur)
🏢 Genera Online
📍 Jaipur