I&P;
- MT
- Marketing Process Excellence
- Senior Manager Management Level 6 / Senior Manager Must Have Skills Marketing Process Excellence Leadership, Marketing Operating Model Design, AI-Enabled Transformation, Methodology & Quality Governance Good to Have Skills Agent Experience (AX) Design, Process Mining and Digital Twin Approaches, MarTech Architecture Awareness, Executive Facilitation Experience 5-12 years of relevant experience in process excellence, marketing transformation, functional consulting, or management consulting Educational Qualification Bachelor's Degree or equivalent Job Summary Practice: I&P; | Global Network
- SONG | Areas of Work: Marketing Process Excellence, AI-Enabled Marketing Transformation, Future-State Marketing Process Design, Marketing Operating Model Redesign, Agent Experience (AX) Design, Functional Consulting. As a Senior Manager, you will advise C-suite and senior marketing stakeholders and lead large-scale marketing process transformation programs that help consumer-led organizations reimagine customer acquisition, engagement, loyalty, content, media, CRM, and measurement through digital innovation, data-driven decision-making, and AI-powered experiences. Operating at the intersection of business strategy, customer experience, marketing, analytics, technology, and operations, you will shape transformation strategies, define future-state operating models and roadmaps, govern delivery quality, and deliver measurable business outcomes across the customer lifecycle. You Are You are a senior marketing transformation advisor who sets the standard for how marketing process excellence work is shaped and delivered.



You bring deep knowledge of contemporary marketing operating models and can translate enterprise growth and customer priorities into transformation strategies covering process, organization, technology, data, AI, governance, measurement, and adoption. You embed Agent Experience (AX) Design into the transformation methodology, defining how AI agents should operate within marketing workflows and how autonomy, human judgment, decision rights, controls, escalation, and human-agent handoffs should be designed. You coach teams to apply these principles consistently across engagements. Roles & Responsibilities Use AI tools and agentic approaches across transformation strategy, research, diagnostics, design, and deliverable creation. As a Senior Manager / Associate Director, you will lead senior client conversations, shape transformation programs, govern multiple workstreams, develop managers and specialists, and ensure that recommendations translate into measurable business value. Your responsibilities include: Marketing Transformation Methodology & Benchmarking
- Define and govern the marketing process redesign approach used to assess market and consumer forces, benchmark current operations, identify reinvention opportunities, and prioritize transformation across customer acquisition, engagement, loyalty, campaign operations, content, media, CRM, social, search, marketing operations, and measurement.
- Set the benchmarking and value-assessment approach for marketing process excellence, linking redesign opportunities to measurable outcomes such as growth,



customer value, productivity, speed-to-market, marketing effectiveness, cost efficiency, and control.
- Determine how marketing domain expertise, industry benchmarks, and reusable functional playbooks are applied consistently across the team's portfolio of engagements. Future-State Marketing Process & Operating Model Design
- Set standards for future-state marketing process and operating model design, including AI integration, workflow automation, decision rights, governance, human-machine interaction, platform enablement, measurement, and adoption requirements.
- Lead C-suite and senior client workshops, transformation roadmap discussions, and recommendation reviews; approve final designs before client delivery and ensure they are practical, scalable, measurable, and implementation-ready.
- Collaborate with technology, data, creative, media, CRM, analytics, and delivery partners to ensure that process design and MarTech/AdTech platform choices work together across transformation programs. Portfolio Leadership, Change & Capability Building
- Govern change impact, organizational design, capability building, governance, and workforce adoption approaches across marketing transformation programs, ensuring consistency and quality across engagements.
- Manage and develop direct reports; coach managers and senior specialists on marketing process redesign, operating model design, executive facilitation, client advisory, and domain application. AI & AX Design Governance
- Define how Agent Experience (AX) Design is embedded in the marketing process excellence methodology, including standards for AI agent roles, autonomy levels, decision boundaries, controls, escalation triggers, a

📌 I&P GN (Gurugram)
🏢 Accenture
📍 Gurugram