About the Role
We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platorms. The ideal candidate should have hands-on experience in paid media, data analysis, campaign optimization, and lead generation with a robust focus on achieving business goals.
If you're passionate about scaling campaigns, improving ROI, and making data-driven decisions, we'd love to hear from you.

Key Responsibili;es
Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedInAds, and other relevant platorms.
Generate high-quality leads while maintaining target CPL and maximizing ROI.
Monitor daily campaign performance and make data-driven op;miza;ons.
Conduct A/B testing on creatives, ad copy, audiences, and landing pages.
Manage campaign budgets and ensure productive allocation of marketing spend.
Set up and monitor conversion tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
Perform audience research, remarketing, and lookalike audience creation.
Collaborate with the content, design,



and sales teams to improve campaign performance and lead quality.
Stay updated with the latest digital marketing trends, pla>orm updates, and industry best practices.
Requirements
2–3 years of hands-on experience in Performance Marketing.
Strong experience with Meta Ads Manager and Google Ads.
Good understanding of GA4, GTM, Meta Pixel, and conversion tracking.
Experience in lead generation campaigns and campaign optimization.
Strong analytical skills with the ability to interpret campaign data.
Knowledge of audience segmentation, retargeting, and conversion optimization.
Proficiency in Excel or Google Sheets for reporting and analysis.
Excellent communica;on and problem-solving skills.Preferred Qualifications
Experience in the Real Estate industry is a plus.
Familiarity with CRM platforms and lead management.
Knowledge of landing page optimization and conversion rate optimizaion (CRO).
Google Ads and Meta cer;fica;ons are an added advantage.
Knowledge of Programma;c & Native Advertising would be an added advantage

Job Type: Full time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:
Health insurance

Work Location: In person

📌 Performance Marketing Executive Wakad
🏢 Digital Tokri
📍 Wakad