23 Oct
|
Taylor and Francis
|
New Delhi
23 Oct
Taylor and Francis
New Delhi
Job Description
Overall role summary
An exceptional chance to lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.
Reporting to the Senior Marketing Manager, you will collaborate cross-functionally to support the overall marketing objectives for Open Access Journals and Researcher Services. The ideal candidate will bring a passion for Humanities and Social Sciences, deep understanding of Open Science practices, and proven expertise in product and researcher marketing.
Applications will close on 23rd October 2026.
Key Accountabilities
Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region
Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
Leverage digital marketing expertise and data-driven insights to identify,
segment, and attract high-impact researchers through effective messaging and targeting strategies
Build and maintain strategic relationships with key institutions, academic societies, funding bodies, and research centers to strengthen brand positioning and community engagement
Engage with external stakeholders to promote Taylor & Francis Group's position in the research community through conferences, presentations, and speaking prospects
Conceptualise, design, and deliver researcher engagement programs including workshops, talks, webinars, and other community-building initiatives
Oversee the creation and execution of targeted, multi-channel email campaigns using marketing automation tools to drive engagement and attract current authors
Produce comprehensive marketing activity reports and performance analyses for senior management, including strategic recommendations to advance regional marketing objectives
Collaborate with internal stakeholders across teams and departments to ensure seamless marketing execution and serve as the primary marketing spokesperson and advocate for the SASSA region
📌 Marketing Managerc New Delhi
🏢 Taylor and Francis
📍 New Delhi