Role & responsibilities

About the Role

Join the Product Marketing Group of one of Indias largest truck and bus makers. You will make current products more competitive through benchmarking and Value Analysis / Value Engineering, test ideas in the market, and turn the improvements into value offerings the sales team can sell.

Key Responsibilities

Current product support
Benchmark products with the cost engineering CoE and business units; identify VA/VE prospects.
Assess competitiveness against market offerings and recommend improvement actions.
Track monthly implementation of VA/VE initiatives and close feedback points on time.

Market intelligence and customer insights
Run competitive assessments of VA/VE proposals through surveys, market visits and stakeholder interactions.
Collect and analyse customer feedback on implemented initiatives with the aftermarket team.
Capture competitor feature insights and market learnings to keep the product ahead.

Value-based sales enablement




Launch VA/VE features as value-added bundled offerings across the current portfolio.
Create communication material on features, advantages and customer value.
Give inputs for sales circulars, training content and product communication.

Collaboration and learning
Drive adoption of value enhancement initiatives within marketing.
Work across business units and the CoE through transparency and co-creation.
Build depth in value-based selling and industry knowledge.

Desired Candidate Profile
B.E./B.Tech Mechanical or Automobile; MBA in Marketing preferred.
Hands-on VA/VE or value-based product improvement on automotive products.
Competitor benchmarking and market / customer feedback analysis.
Experience turning product features into sales-ready value propositions.
Commercial vehicle (truck / bus) exposure strongly preferred.
Comfortable with field market visits and customer interactions.

Preferred candidate profile

📌 Product Marketing Manager Value Engineering Va Ve Comm Vehicles Chennai (India)
🏢 Talent Hired-the Job Store
📍 India