Role & responsibilities

Key Responsibilities:
Write, edit, and proofread engaging and original content for websites, blogs, landing pages,

product pages, social media, email campaigns, and other marketing materials.
Collaborate closely with the SEO and Digital Marketing teams to produce keyword-optimized

content that enhances website ranking and visibility.
Conduct in-depth research on industry-related topics (home automation, interior design,

elevators, etc.) to ensure relevance and authority.
Develop compelling content for product descriptions, customer stories, press releases, and

brand campaigns.
Maintain consistency in tone, style, and messaging across all communication channels.
Optimize existing content to align with SEO best practices (meta titles, meta descriptions,

internal linking, readability, etc.).
Work with the design and video teams to develop content concepts that support visual

storytelling.




Track and report content performance metrics in coordination with the marketing analytics

team.

Required Skills and Competencies:
Excellent written and verbal communication skills in English.
Proven experience in content writing and editing for SEO-driven campaigns.
Ability to write persuasive, transparent, and concise content tailored to target audiences.
Solid understanding of on-page SEO, keyword research, and Google Search Console basics.
Familiarity with content management systems (WordPress or similar).
Creative thinker with an ability to adapt writing style for different platforms and formats.
Robust collaboration skills to work effectively with cross-functional teams (SEO, design,

marketing).

📌 Content Writer Chennai
🏢 Nibav Lifts
📍 Chennai