Key Responsibilities :
Plan and execute BTL marketing campaigns such as:
In-store promotions
Local events & exhibitions
Society activations & mall activities
Roadshows and kiosks
Coordinate with vendors for:
Printing materials (brochures, banners, standees)
Event setups and branding requirements
Develop and maintain relationships with:
Local partners, event organizers, and societies
Influencers and community groups (local level)
Ensure proper branding and visibility at all activity locations
Monitor and report ROI of BTL activities (footfall, leads, conversions)
Coordinate with store teams to align campaigns with sales targets
Support festive and seasonal campaigns (wedding season, Akshaya Tritiya, Diwali, etc.)
Handle on-ground execution end-to-end including logistics and staffing
Key Skills Required :
Solid execution and coordination skills
Vendor management
Creativity in planning local marketing activities
Positive communication and interpersonal skills
Budget management and negotiation skills
Basic understanding of retail/jewellery customer behavior
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
📌 Sales & Marketing Executive Yavatmal (India)
🏢 Khandelwal Jewellers India
📍 India
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