Role Purpose: Responsible for acting as the brand custodian by amalgamating strategy with creative excellence to develop & maintain brand health. Role Accountability:
• Develop / manage brand strategy that is aligned with organizational objectives & vision
• Maintain the highest standards of creative quality in communication while ensuring that all communication is consistently in alignment with the brand strategy
• Develop / manage brand guidelines & brand visual identity in line with the finalized brand strategy and roadmap; communicate and seek concurrence from executive staff
• Support brand growth by conducting timely analysis of industry trends, consumer insights, market competitiveness with the objective of enhancing brand health and visibility
• Lead and guide team in end-to-end communication development & execution process for ATL Campaigns (TVC / Digital films, Radio, Print Ads, Hoardings)
- identify relevant insights, drive excellence in creative output and coordinate cross-vertical team efforts (business, media, digital) for successful release of such campaigns
• Collaborate with Product Team leads in new product launches by supporting in end-to-end communication development
- Card face, Master communication, Welcome Kit and other collaterals
• Effectively drive team efforts towards management of huge volumes in BTL communication (E-mailers, SMS, Welcome Kits, Banners, Product collaterals etc.) to deliver consistent quality within the shortest possible TATs
• Manage & implement product launch events and other customer engagement programs and events
• Work with stakeholders from multiple functions to create effective customer communication campaigns in both ATL and BTL
• Lead & manage consumer research for SBI Card. Work with stakeholders to carry out various research studies on brand health & customer insights
• Manage Budgeting and Accounting for Marketing function.



Close annual MOU exercise & monthly SRO planning in coordination with marketing verticals & finance. Maintain hygiene for all finance related activities
• Manage selection, staffing, payment terms & agreements and SOPs for advertising agencies, production houses and other vendors
• Create marketing department budgets and projections in line with operational goals and overall company growth strategy
• Develop and track metrics and success criteria for all marketing programs and activities
• Oversee process documentation and compliance adherence BNPL (Current Business Line):
• Brand strategy formation & brand architecture planning for upcoming launch of new business line for the organization
• Conceptualize & launch new brand name & logo. Create all brand elements required for launch & extend complete brand support post launch for BNPL
• Brand guidance to support launch of new App
• Manage brand budgets; planning & utilization Measures of Success
• Impact of advertising on Brand recall
• Impact of advertising on Brand Imagery Parameters
• Consistency in quality of creatives & brand consistency across channels
• Quality of Research reports and strategic insights for the business
• Performance of Advertising & Research Agencies
• Impactful ATL & BTL Campaigns
• Process Adherence as per MOU Technical Skills / Experience / Certifications
• Functional knowledge of brand communications & creative communication development process
• Basic functional knowledge of production process for films & stills
• Experience in driving high-profile marketing programs and building brands Competencies critical to the role
• Planning and organizing
• Detail orientation
• Teamwork and collaboration
• Business Acumen
• High impact communication Qualification: MBA / PGDM in Marketing or any other relevant discipline Preferred Industry: Banking, NBFC, Telecom, FMCG

📌 Deputy Vice President (Gurugram)
🏢 Sbi Card
📍 Gurugram