About This Role Aarna Systems is seeking a driven and strategic Lead Generation Executive to build our presence in the United States B2B/Professional Services market. You'll be the critical first point of contact, responsible for identifying and converting small and medium-sized business (SMB) owners and decision-makers into qualified sales appointments. This role focuses exclusively on generating high-quality appointments for our web design, digital marketing, AI integration, and CRM consulting services. If you have a proven track record of cold outreach in the US market and can consistently book meetings with business owners and marketing/operations leaders, we want to hear from you. Job

Location:
Baner-Balewadi, Pune

Experience:
min. 2 Yrs

Responsibilities:
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· Multi-Channel Prospect Outreach: Execute targeted cold outreach campaigns across email, LinkedIn, phone, and social media to reach US-based SMB decision-makers and business owners ï‚
· Strategic Research & List Building: Identify high-value SMB prospects (typically 10–500 employees) in qualified services, e-commerce, healthcare, and B2B sectors using web research, LinkedIn, and data intelligence tools to build prioritized prospect lists ï‚
· Advanced Email Sequencing: Design and execute personalized, multi-touch email campaigns with compelling subject lines, relevant pain-point messaging, and strategic follow-ups to achieve high open and response rates ï‚
· LinkedIn Sales Engagement: Leverage LinkedIn Sales Navigator and social selling techniques to research prospects, send personalized connection requests, engage with relevant content, and warm up leads before direct outreach ï‚
· Qualifying Prospects to Sales-Ready Status: Use qualification frameworks (BANT: Budget, Authority, Need, Timeline) to confirm buying intent, decision-making authority, business needs,



and timeline before scheduling appointments ï‚
· Calendar Management & Appointment Scheduling: Coordinate and book qualified discovery calls and strategy sessions between prospects and our Sales Team, handling time zone differences across US regions and managing no-shows through confirmation sequences ï‚
· Compelling Personalized Messaging: Craft outreach messages that highlight specific pain points relevant to each prospect—inefficient digital presence, outdated marketing strategies, lack of automation, CRM implementation challenges ï‚
· CRM & Pipeline Management: Maintain meticulous records of all prospecting activity, engagement metrics, and lead progression in our CRM; ensure accurate pipeline data for sales reporting and forecasting ï‚
· Objection Handling & Persistence: Navigate common objections with professionalism and persistence, understanding that SMB decision-makers often need multiple touches before committing to meetings ï‚
· Performance Tracking & Optimization: Monitor key metrics including email open rates, response rates, meeting-set rates, and show-up rates; continuously test and refine messaging and targeting strategies Key

Requirements:
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· 2 years of proven appointment-setting experience in B2B/Professional Services, cold outreach, or sales development representative (SDR/BDR) roles, specifically targeting the US market ï‚




· Demonstrated track record of booking qualified sales appointments in technology, professional services, digital marketing, or SaaS sectors with consistent monthly quota achievement ï‚
· Expert cold email and email sequencing

skills:
Proven ability to write compelling, personalized emails that achieve strong open rates (20%+) and response rates (5%+) ï‚
· Advanced LinkedIn sales navigation proficiency: Hands-on experience using LinkedIn Sales Navigator, writing effective connection requests, and leveraging social selling for prospect warming ï‚
· Strong web research and prospect identification

skills:
Ability to identify decision-makers, analyze company websites, research buying signals, and build targeted prospect lists without relying on purchased lists ï‚
· Excellent written and verbal communication: Clear, professional communication style capable of adapting messaging to different prospect seniority levels and pain points ï‚
· CRM proficiency: Demonstrated experience with CRM platforms (HubSpot, Salesforce, Pipedrive, Zoho) for activity logging, pipeline management, and sales reporting ï‚
· US Business Market Knowledge: Understanding of US business culture, time zones, professional norms, and B2B decision-making processes for small and medium enterprises ï‚
· Self-motivated and results-driven: Ability to work independently in a remote environment, manage multiple outreach campaigns simultaneously, and maintain high activity levels with persistence Additional Desirable

Skills:
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· Sales Engagement Platform Expertise: Hands-on experience with automation and engagement tools such as Outreach, Apollo.io, Salesloft, or Reply.io for managing complex multi-channel sequences ï‚
· Cold Calling & Phone Qualification: Comfort with telephone ou

📌 Lead Generation Executive – USA Market Specialist (Pune)
🏢 Aarna Systems | Performance Driven Digital Marketing Agency
📍 Pune