About Our Client
- It is a legacy brand in the QSR space

Job Description
Portfolio and product strategy
- Help define the category and occasion we are playing for. Shape the entry SKU set (formats, pack sizes) and the framework for kill-or-scale decisions.
* Pricing and unit economics
- Help benchmark the unit economics across channels and consumer segments. Advise on promotional strategy.
* Manufacturing strategy
- Help with a framework to decide between in-house vs contract manufacturing. Bring a view on what to outsource now and what to internalise at what scale, and help identify and evaluate credible manufacturing partners.
* Go-to-market and channel strategy
- Advise on the channel roadmap and trade-offs , general trade, modern trade, e-commerce, quick commerce
- with a view on sequencing, geographic prioritisation, distributor structure, ROI and the trade terms that will hold up as we scale. Team building and organisation design




- Assist in defining the organizational structure for the vertical. Participate in interviews and bring in a funnel of candidates from their network where appropriate The Successful Applicant We're looking for someone who has:15-20 years in blue-chip FMCG businesses
- for example HUL, Nestlé, Mondelez, ITC, Britannia, PepsiCo Foods, Parle, Marico, Dabur, Perfetti, General Mills, Kellanova, Ferrero or comparable companies.
Experience in taking a product from concept to national scale, not only managing an inherited large brand. Preferred
* Meaningful time in foods, ideally snacking, bakery, confectionery or impulse categories.
Exposure to a challenger brand, D2C business or startup setting alongside the blue-chip career. What's on Offer
- Help the firm build out its FMCG arm
- Work as a strategic advisor for the firm

📌 FMCG Business Advisor for a QSR chain (Mumbai)
🏢 Michael Page
📍 Mumbai