24 Oct
|
Titan
|
Bengaluru
Job Requirements
• Develop and execute short
- and long-term SEO strategies aligned with overall business and organic growth objectives.
• Drive on-page, off-page and technical SEO optimisation across all websites to improve organic visibility, rankings and traffic.
• Conduct regular keyword research, search intent analysis and competitive benchmarking to identify new growth opportunities and optimise keyword targeting.
• Optimise key on-page elements including titles, meta descriptions, headings, internal linking, content, URLs and structured data; develop and execute an effective off-page SEO strategy.
• Analyse website user behaviour and search performance to identify opportunities for SEO-led improvements in website structure, navigation, content and user experience.
• Track and analyse SEO KPIs including organic traffic, impressions, CTR, rankings, engagement, conversions and organic revenue; identify performance gaps and recommend actionable optimisation strategies.
• Work closely with the IT/Tech team to identify and resolve technical SEO issues and improve website crawlability, indexability, Core Web Vitals and overall technical SEO health.
• Stay updated on Google algorithm updates, SEO best practices and emerging search trends, and translate these into actionable strategies.
• Partner with the Content team to develop and execute SEO-led content strategies, including content planning, optimisation, topic opportunities and search intent alignment.
• Drive AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) initiatives to improve website visibility across AI-powered search and answer platforms.
• Drive e-commerce SEO optimisation across PLPs, PDPs and category pages, including product/category taxonomy, faceted navigation, internal linking and structured data.
• Own international SEO initiatives including keyword localisation, hreflang, country-specific optimisation and management of duplicate content across international websites.
• Use tools such as Google Search Console, GA4, Semrush/Ahrefs and Screaming Frog to conduct SEO audits, identify opportunities and measure business impact. Work Experience
• Strong technical SEO expertise
• Robust experience in e-commerce SEO – PLP, PDP, category and product optimisation
• Experience managing large product/catalogue websites
• Strong understanding of international SEO and hreflang
• Hands-on experience with Google Search Console and GA4
• Proficiency in Screaming Frog + Semrush/Ahrefs
• Strong keyword research and content strategy skills
• Ability to diagnose traffic/ranking/CTR/conversion drops
• Experience working with developers/tech teams to implement SEO recommendations
• Strong understanding of Google algorithm updates and SERP changes
• Ability to translate SEO data into business/revenue insights
📌 SEO Executive (Bengaluru)
🏢 Titan
📍 Bengaluru