24 Oct
|
eClerx
|
Navi Mumbai
24 Oct
eClerx
Navi Mumbai
Profile – PMO [IN] / Program Delivery Expert [PDE] – [Will go through a client round for fitment] Primary Job
Responsibilities:
The Program Management team is responsible for managing the development of Global Marketing Campaigns by a variety of teams. The Digital Marketing Campaign Manager (hereafter Campaign Manager) will create project plans and facilitate cross-functional efforts to help marketers design and launch end to end digital marketing campaigns through email, onsite and other channels. The primary job responsibilities of the Campaign Manager include:
* Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s).
* Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points.
* Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution
* Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables.
* Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates.
* Develop a master project plan to coordinate all of the activities of the teams.
* Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans
* Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input
* When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.
* Keep abreast of ad-technology, marketing technology and developments.
* Should understand email marketing, performance marketing.
* Understanding of social media marketing a plus. General Position Requirements / Scope
* At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns
* Experience in direct marketing or database marketing a plus.
* Demonstrated ability to handle multiple simultaneous programs
* Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project
* Ability to work with cross-functional teams and Marketing in-person and over the phone.
* Excellent process flow management capabilities
* Excellent attention to detail
* Excellent interpersonal skills
* Excellent problem solving and organization skills
* Robust written and oral communication skills
* Proficient with basic office applications such as Excel and PowerPoint
* Bachelor’s degree Shift (APJ / EMEA / US / Any combination) : APAC/General/EMEA
📌 Associate Program Manager (Navi Mumbai)
🏢 eClerx
📍 Navi Mumbai