Job PurposeJob Purpose DescriptionJob Context & Major ChallengesKey Challenges:1.Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.2.Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.Key Result AreasKRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Tradeshow Management
- Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.KRA2Product Re-engineering
- Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact




- Infusing freshness into the line through product innovationKRA3Category performance
- Season range primary performance- category volume growth-category performance in wholesale trade
- Season range secondary performance
- Core line secondary performanceKRA4Product Lifecycle Management
- Product grids
- TS Analysis
- Sell Through charts
- Market BenchmarkingKRA5Quality Improvement
- Actions to be taken on PPMH scores for the category
- Analysis of cause of defects and quality issuesKRA6Partner visits
- Vendor, Market and Factory visits

📌 Assistant Manager - Product, Van Heusen (Karnataka)
🏢 Birla Carbon Italy
📍 Karnataka