24 Oct
|
Antal
|
Hyderabad
Job Type: Full-time
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionEnsuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clustersState AccountabilitiesCo-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementationBuild strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insightsEnsure implementation of the marketing campaigns for all Roche brands within the stateBuild the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementationIdentify hurdles for the state and co create local solutions for the samePromotes cross-functional communication and tactical planning to maximise patient and revenue impactEnsure compliance of the state team with Roche and Local guidelines for all Roche InitiativesDevelop Patient Persona based solutions.Customized solutions for Top TAEConduct sprints for solutions for TAEsLiaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.Share insights from cluster specific data on patients, diseases,
patient journey etc and design solutions to increase patient impactDesign of awareness campaigns & calculate ROIsSupport customization of pricing and PAP solutionsPan Affiliate AccountabilitiesBuild an annual brand plan for the assigned brands and train the cluster marketing teams on the sameConnect with the global teams to help develop brand solutionsContribute to global projectsChapter Lead ResponsibilitiesCapability BuildingFunctional CompetenciesBrand BuildingInsights generationKnowledge of indian healthcare ecosystem and emerging landscapeP&L; ManagementMultiple therapy area knowledgeCommercial ExpertiseUnderstanding of Org. SOPs and external regulationsProject ManagementMindset and BehaviourPatient & Customer CentricPragmaticExperimenting & Risk takingQuestioning & ChallengingNetworked & CollaborativeEligibility Criteria (Qualification and Experience)Educational Qualification - Must Meet: MBA in Marketing (full time preferred)Educational Qualification - Optional: Healthcare/Pharma marketingOverall Work Exp: 5+ years in brand management/ marketing roleOpen to relocationRelevant Work Exp: Portfolio management experience (Preferred)Understanding of the Oncology Market.Technical Skills:Communication and interpersonal skills,Good know how of productivity toolsInsighting and problem solvingStrong knowledge of marketing fundamentals.Strong track record of marketing execution.Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore recent possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.Let’s build a healthier future, together.Roche is an Equal Opportunity Employer.
📌 Chief Marketing Officer (Hyderabad)
🏢 Antal
📍 Hyderabad