Job Description
Social Media & Content Executive; Mesmerize IndiaLocation: On-site, MumbaiAbout the RoleWe’re looking for a Social Media Executive who understands Instagram beyond posting reels.
Someone who can decode content, spot trends early, and turn insights into original ideas that fit the Mesmerize brand.
This role needs both strategy and execution. You’ll plan content, create it, and occasionally be part of it on camera.

Key Responsibilities
• Plan and execute Instagram content across reels, carousels, and stories
• Create weekly content calendars aligned with brand goals
• Research trends, formats, and hooks that perform on Instagram
• Decode high-performing content and adapt learnings for Mesmerize
• Create basic UGC-style content and appear on camera when required
• Write captions that feel natural, premium, and on-brand
• Design posts, stories, and carousels using Canva
• Coordinate with the design, marketing, and content teams Requirements
• Strong understanding of Instagram and how content performs




• Comfortable appearing on camera for UGC-style videos
• Positive sense of hooks, storytelling, and visual flow
• Strong working knowledge of Canva (non-negotiable)
• Ability to plan content strategically, not randomly
• Awareness of trends without blindly copying them
• Clear communication and good creative judgment Nice to Have
• Experience managing brand Instagram accounts
• Basic understanding of short-form video editing
• Interest in fashion, jewellery, or lifestyle content
• Ability to think in content series and long-term formats Who This Role Is Not For
• Someone who only reposts trends
• Someone uncomfortable being on camera
• Someone who posts without thinking why it should work Why Join Mesmerize
• High creative ownership
• Room to experiment and build content systems
• Work on a growing brand with strong visual identity

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