Key Responsibilities
• Manage SEO activities including keyword research, optimisation, page/blog updates, competitor analysis, content gap analysis, and page ranking.
• Create, update, and optimise website pages, blogs, landing pages, and client testimonials.
• Monitor website performance through GA4 and Google Search Console and implement SEO, speed, and technical improvements as required.
• Manage website backend, CMS, plugins, basic HTML/code updates, troubleshooting, and coordinate with the software team for AWS/GoDaddy/DNS requirements.
• Plan and publish content across LinkedIn, YouTube, Facebook, and Instagram, including blogs, newsletters, quizzes, regulatory updates, and industry content.
• Manage LinkedIn outreach by connecting with relevant professionals and sending company page invites regularly.
• Support and manage Google Ads, Meta Ads, SEO, and lead-generation campaigns and monitor campaign performance.
• Prepare detailed monthly marketing reports covering keyword analysis, rankings, website traffic, enquiries vs. traffic, campaign performance, and other relevant metrics.
• Prepare and maintain marketing data sheets, including competitor analysis and performance trackers.
• Manage Calendly exhibition calendars, landing pages,



meeting sheets, and enquiries received through exhibition portals, LinkedIn, and email.
• Coordinate with Data Analysts, Graphic Designers, software teams, and other stakeholders for marketing, website, content, and exhibition requirements.
• Maintain records of website updates and marketing activities and support other digital marketing requirements as needed. Qualifications &

Skills:
• Bachelors’/Masters’ degree in Computer Applications, Marketing, or a related field.
• Minimum 3 years of experience in digital marketing, preferably with hands-on experience in SEO and website management.
• Strong understanding of SEO, keyword research, Google Analytics 4, Google Search Console, Google Ads, Meta Ads, and lead generation.
• Good content writing, social media management, reporting, and analytical skills.
• Basic understanding of HTML, CMS, website backend, plugins, and technical SEO.
• Strong communication, coordination, and project management skills.
• Ability to work independently, manage multiple activities, and meet deadlines.

Location:
Makarba, Ahmedabad, Gujarat Employment Type: Full time

📌 Senior Digital Marketing Executive (Ahmedabad)
🏢 Maven Profcon Services
📍 Ahmedabad