24 Oct
|
Navguide Solutions
|
Kolkata
24 Oct
Navguide Solutions
Kolkata
??????? ??????????? Navguide Solutions LLP is a maritime technology company focused on developing innovative digital solutions to enhance seafarer competence, vessel compliance, and operational efficiency. Our flagship product, ?????????????????™, helps shipping companies improve inspection preparedness, training, and onboard performance. As a growing technology company,
we offer
a dynamic and collaborative working environment where employees have opportunities to take ownership, contribute ideas, and work across different business functions. ???? ??????????? We are looking for an ???????????, ????????, ??? ???????-?????? ?????? ????? & ????????? ??????? to lead our digital marketing, social media management, brand development, and content creation activities. The candidate will be responsible for developing and executing marketing strategies, managing the company's social media presence, creating engaging content, increasing brand awareness, and supporting business growth through effective digital marketing campaigns. The ideal candidate should have strong content creation, digital marketing, creative writing, social media management, and campaign execution skills, along with the ability to independently plan and implement marketing initiatives. Experience Required: Minimum 5 years Experience in both B2B and B2C marketing will be an added advantage. ??? ???????????????? ?????? ????? & ????? ??????????
• Develop and execute social media and digital marketing strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Manage the company's social media presence, content calendars, publishing schedules, and audience engagement.
• Build brand awareness and strengthen the company's digital presence.
• Monitor social media trends, competitor activities, and industry developments.
• Track campaign performance, engagement, reach, and audience growth. ??????? ???????? & ?????????
• Independently conceptualise, write, and create engaging content for social media, websites, blogs, newsletters, and promotional campaigns.
• Develop compelling captions, articles, marketing copy, scripts,
and product communication materials.
• Create or coordinate social media graphics, reels, videos, carousels, product demonstrations, and promotional content.
• Convert technical and industry-specific information into clear, engaging, and audience-friendly content.
• Coordinate with internal teams to develop product marketing materials, presentations, brochures, and campaigns.
• Maintain consistent branding, messaging, and content quality across all marketing channels. ??????? ????????? & ???????? ??????????
• Plan, execute, and optimise digital marketing campaigns to improve brand visibility, engagement, and lead generation.
• Develop marketing strategies for both business audiences and individual users.
• Support product launches, industry events, webinars, and promotional initiatives.
• Implement basic SEO, email marketing, and content distribution strategies.
• Monitor marketing performance using analytics tools and prepare periodic reports.
• Coordinate with sales and business development teams to support marketing-qualified leads and business growth. AI Tools & Marketing Innovation
• Use AI tools such as ChatGPT, Canva AI, image-generation platforms, and AI video tools for content creation and marketing.
• Explore current digital marketing technologies and automation tools to improve productivity.
• Introduce creative ideas and innovative campaigns to strengthen the company's marketing activities. ???????? ?????????????? & ??????
• Minimum 5 years of relevant experience in social media management, digital marketing, content creation, or marketing management.
• Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related field, or equivalent professional experience.
• Proven experience developing and implementing social media and digital marketing strategies.
• Strong hands-on content creation skills are mandatory, including creative writing, copywriting, storytelling, and marketing content development.
• Excellent written and verbal communication skills in English.
• Experience managing professional social media accounts, particularly LinkedIn, Instagram, Facebook, and YouTube.
• Good knowledge of Canva, graphic design tools, video editing platforms, and AI-assisted content creation.
• Understanding of social media analytics, digital campaign performance, and audience engagement.
• Ability to independently manage marketing campaigns, content calendars, and multiple projects.
• Strong creative thinking, analytical skills, attention to detail, and problem-solving abilities.
• Ability to collaborate effectively with management, sales, product, and design teams. ????????? ??????
• Experience in both B2B and B2C marketing will be an added advantage.
• Experience in technology, SaaS, digital products, or service-oriented companies.
• Experience with LinkedIn marketing, lead generation, and brand positioning.
• Knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and email marketing tools.
• Familiarity with WordPress or website content management.
• Experience using AI tools for marketing content, graphics, video production, and automation.
• Experience managing external creative agencies, designers, or marketing vendors.
• Knowledge of the maritime industry or technical product marketing will be an advantage but is not mandatory. ???? ?? ?????
• Opportunity to lead and develop marketing initiatives for a growing maritime technology company.
• Direct collaboration with senior management and business development teams.
• Exposure to international markets and technology-driven products.
• Creative freedom to develop campaigns, experiment with content formats, and introduce new marketing ideas.
• Opportunities for professional development and career growth.
📌 Social Media (Kolkata)
🏢 Navguide Solutions
📍 Kolkata