24 Oct
|
Red Bull
|
Mumbai
Job Description
Key Responsibilities
1. Winning and Developing Catering and QSR Customers
- Identify, pitch, negotiate and close national and regional key accounts across catering, corporate food service, education catering, airport/travel food and QSR chains.
- Build relationships with head offices, franchise partners, procurement, category, operations and marketing stakeholders to drive listing, availability and execution.
- Develop joint business plans with key customers focused on distribution, menu entry, product offer, price and promotion, visibility and consumption activation
2. Activation and Consumption Growth
- Create and implement a national activation calendar for Catering and QSR accounts, aligned with key consumption occasions such as work, study, travel and meal occasions.
- Drive scalable consumer activation models including add-on offers, meal combos, menu activation, staff competitions and account-specific marketing integrations.
- Leverage Red Bull assets and events with strategic partners to create win - win consumer engagement and build long-term customer partnerships.
3.
Execution of Hi5 and Commercial Standards
- Coordinate with local On-Premise teams and field sales to execute contract elements at outlet level, including product listing, perfect serve, perfect visibility, coolers, menu entry and consumption activation.
- Support category management projects in catering and QSR accounts to improve beverage assortment, placement and shopper conversion.
4. Customer Care and Business Reviews
- Track execution quality across key accounts and address deviations through regular reviews with customer stakeholders and internal teams.
- Conduct regular business reviews with key accounts covering performance, distribution, activation, visibility, spends and future opportunities.
- Engage key stakeholders through Red Bull experiences, local and national events, and relevant industry platforms.
- Maintain robust internal alignment with Marketing, Finance, Operations and regional teams to ensure speed, compliance and execution discipline.
📌 On Premise Key Account Manager (Mumbai)
🏢 Red Bull
📍 Mumbai