Job Description
Senior Executive-Marketing

Experience:
3–8 Years Department: Marketing

Location:
Ernakulam Job Summary We are looking for a agile and result-oriented Marketing Executive with 3–8 years of experience in digital marketing, SEO, marketing communications and BTL&ATL; activities. The ideal candidate should be capable of executing marketing campaigns, enhancing brand visibility, managing communication initiatives, and supporting the company's overall marketing objectives.

Key Responsibilities
Digital Marketing & SEO
• Plan and execute digital marketing activities to improve brand awareness and online visibility.
• Implement SEO strategies, including keyword research, on-page and off-page optimization and content optimization.
• Monitor website performance, organic traffic, keyword rankings and campaign effectiveness using relevant digital marketing tools.
• Coordinate digital campaigns across social media, websites and other online platforms. Marketing Communications
• Develop and coordinate marketing content, promotional materials, brochures, presentations and product communications.
• Ensure consistency in brand messaging across marketing channels.
• Coordinate with internal teams, agencies and designers for the development of marketing collateral.
• Support product launches, promotional campaigns and brand-building initiatives. BTL Activities & Campaign Management
• Plan and execute BTL activities, including exhibitions, trade fairs, dealer meets,



product demonstrations, promotional events and customer engagement programmes.
• Coordinate with vendors, agencies, and other stakeholders to ensure timely execution of marketing activities.
• Manage marketing materials, event logistics and promotional requirements.
• Track campaign performance, prepare reports and evaluate the effectiveness of marketing initiatives. Reporting & Coordination
• Monitor marketing budgets, campaign expenses and activity-wise performance.
• Prepare regular reports on digital marketing performance and BTL campaign outcomes.
• Coordinate with sales and other departments to align marketing activities with business objectives. Required Skills & Qualifications
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3–8 years of relevant experience in marketing, with hands-on exposure to digital marketing, SEO, marketing communications, and BTL activities.
• Good understanding of SEO tools, digital analytics, and social media platforms.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple marketing activities and meet deadlines.
• Creative thinking, attention to detail, and a results-oriented approach. Preferred Candidate: A proactive marketing professional with a balanced understanding of digital marketing and on-ground promotional activities, capable of strengthening brand presence and supporting business growth.

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