Role Summary The Sales Officer – Modern Trade drives business growth, sales volume, and brand presence across modern trade retail chains (supermarkets, hypermarkets, cash & carry,) Within the Bangalore territory (Karnataka State). This position involves managing distributor operations, listing new products, Generating manual PO/ Ensuring ARS orders, Ensuring 100 % Refill of stock, executing trade promotions, maintaining account relationships, and leading in-store merchandising execution, Consumer activation /Sampling activities. Core Responsibilities 1. Sales & Revenue Generation
• Drive primary and secondary sales targets across assigned Modern Trade (MT) accounts in Bangalore.
• Manage business with key national retail chains (e.g., Lulu Hyper Market, Star Bazaar, Metro Cash & Carry, Max Hyper market & Loyal world ) as well as prominent regional chains in Bangalore.
• Ensure optimal product availability, range expansion, and new product placement (NPDs) across all outlets. 2. Account & Territory Management
• Conduct regular beat visits to MT outlets across Bangalore urban and rural clusters.
• Build strong relationships with store managers, category managers, floor supervisors, and commercial teams.
• Track stock fill rates, minimize Out-of-Stock (OOS) situations, and maintain inventory turns. 3. Execution & Merchandising
• Implement visual merchandising (VM) standards, planograms, Share of Shelf (SOS), and brand display elements.




• Execute brand activation campaigns, trade promotions, and seasonal tie-ins at the store level.
• Supervise, train, and manage third-party promoters, merchandisers, and field staff. 4. Distributor Operations & Commercial Compliance
• Coordinate with local distributors for timely order delivery, invoice processing, and stock alignment.
• Manage account receivables, claim settlement, debt collection, and credit control strictly within company timelines.
• Ensure pricing compliance and monitor promotional discount executions. 5. Market Intelligence & Reporting
• Track rival promotions, shelf space allocation, pricing shifts, and new competitor launches in the Bangalore market.
• Maintain daily sales reports (DSR), beat adherence logs, and outlet audit metrics. Qualification & Experience Profile
•

Education:
Bachelor’s degree in business, Marketing, or related fields (MBA preferred).
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Experience:
2–5 years of sales experience specifically in Contemporary Trade within FMCG, Consumer Packaged Goods (CPG) preferably food products, or OTC/Personal Care.
• Key

Skills:
Account management, trade marketing, distributor operations, planogram execution, negotiation, and data analysis (Excel / MIS reporting).
• Language

Requirements:
Fluency in English, Hindi and Kannada
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Location:
Bangalore

📌 Sales Officer – Modern Trade (Bengaluru)
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📍 Bengaluru