As a Sales Executive – B2B Industrial Machinery, you will be responsible for converting qualified customer enquiries into actual machine sales.

You will manage the sales journey from:

Lead → Qualification → Requirement Understanding → Product Explanation → Quotation → Follow-up → Objection Handling → Negotiation → Advance → Order

The role requires someone who understands that selling an industrial machine is not a one-call transaction.

Customers may need time to compare products, understand technical specifications, discuss investment, evaluate ROI and consult with business partners before making a decision.

Your responsibility will be to professionally manage that sales journey and close the business.

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KEY RESPONSIBILITIES

1. Lead Handling & Qualification

- Handle qualified leads generated through digital marketing, IndiaMART, website, WhatsApp and other company channels.

- Contact prospective customers promptly.

- Understand customer requirements, business profile, budget and purchase timeline.

- Identify serious buying opportunities.

- Maintain systematic follow-up with qualified prospects.

2. Consultative Sales

- Understand the customer's manufacturing and business requirements.

- Recommend the appropriate machinery solution.

- Explain machine applications, capabilities, features and commercial advantages.

- Communicate effectively with entrepreneurs, manufacturers and business owners.





- Coordinate with the technical team whenever detailed technical support is required.

3. Sales Conversion

- Prepare and communicate quotations.

- Conduct product discussions and presentations.

- Handle customer questions and objections.

- Explain value rather than relying only on price discounts.

- Negotiate within approved commercial guidelines.

- Move qualified opportunities toward advance payment and order confirmation.

4. Follow-Up & Closing

- Maintain disciplined follow-up after every enquiry and quotation.

- Follow up through phone, WhatsApp, video calls and customer meetings.

- Identify the customer's decision-making process.

- Maintain momentum throughout the sales cycle.

- Ask for the order and close opportunities professionally.

5. Customer Meetings & Field Sales

- Conduct customer meetings whenever required.

- Visit prospective customers and industrial units when necessary.

- Build professional relationships with customers.

- Develop a strong understanding of customer business requirements.

6. CRM & Sales Reporting

- Maintain accurate customer and opportunity information in the CRM.

- Update follow-up status and next actions.

- Maintain sales pipeline discipline.

- Record important customer conversations and requirements.

- Submit regular sales activity and performance reports.

📌 Telesales Manager (Hooghly)
🏢 Swarnabha Industries Private
📍 Hooghly