We are looking for a performance-driven Digital Marketing Manager to lead our digital marketing initiatives, generate qualified property-buyer leads and improve marketing ROI.

The ideal candidate must have hands-on experience in Meta Ads, Google Ads, performance marketing, lead generation and campaign analytics, preferably in the real estate industry.

Key Responsibilities

1. Performance Marketing & Lead Generation

- Plan, execute and optimise campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Generate qualified leads for residential apartments, villas and plotted developments.
- Manage campaign budgets and optimise cost per lead (CPL) and cost per qualified lead.
- Develop audience targeting, remarketing and retargeting strategies.
- Monitor campaign performance and maximise return on advertising spend.

2. Campaign Strategy & Execution

- Develop digital marketing strategies for new launches, pre-launches, soft launches and ready-to-move projects.
- Plan project-specific campaigns based on location, pricing, USPs and target customer profiles.
- Coordinate campaign calendars and ensure timely execution.

3. Creative & Content Management

- Develop compelling ad copies, campaign concepts and creative briefs.
- Coordinate with graphic designers, video editors and external agencies.




- Ensure marketing creatives communicate project USPs and offers accurately.
- Support website, landing-page and social media content optimisation.

4. Analytics & Reporting

- Track leads, CPL, qualified leads, site visits and campaign performance.
- Prepare weekly and monthly performance reports for management.
- Conduct A/B testing of creatives, audiences and landing pages.
- Identify underperforming campaigns and implement corrective actions.

5. Sales & CRM Coordination

- Work closely with presales and sales teams to assess lead quality.
- Analyse lead-to-site-visit conversion and reasons for lead rejection.
- Ensure proper campaign tracking and lead-source attribution.
- Align marketing campaigns with business targets and sales priorities.

Required Skills & Qualifications

- 3–5 years of experience in digital marketing or performance marketing.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Proven experience in lead generation and paid advertising.
- Knowledge of Google Analytics 4, Google Tag Manager, conversion tracking and reporting dashboards.
- Understanding of landing pages, remarketing, audience segmentation and campaign optimisation.
- Strong analytical, communication and project-management skills.
- Real estate marketing experience will be a solid advantage.

📌 Digital Marketing Manager (Bengaluru)
🏢 Urban Access Realty Private
📍 Bengaluru