Zoho CRM Developer | Automation & Integrations

Company: SureDrive Assist Pvt. Ltd.

Job Title: Zoho CRM Developer

Location: Gurugram, Haryana

Experience: 2+ Years of Relevant Experience

Qualification: BCA / B.Tech / Equivalent Technical Degree

Employment Type: Full-Time

Salary: Competitive & Negotiable, based on experience and technical expertise

About SureDrive Assist

SureDrive Assist Pvt. Ltd. is a growing Mobility-Tech and InsurTech company working across Roadside Assistance (RSA), Value-Added Services (VAS), Motor Insurance, and automotive partner ecosystems.

Our business operations are powered by a combination of Zoho One, custom portals, APIs, automation, analytics, and technology integrations.

We are looking for a hands-on Zoho CRM Developer who can take ownership of CRM development, automation, integrations, and continuous improvement of our Zoho ecosystem.

This is not a role limited to CRM configuration or administrative support. The ideal candidate should be able to understand business requirements, design solutions, write Deluge scripts, build automations, integrate systems through APIs, troubleshoot issues, and independently take a requirement from development to deployment.

About the Role The Zoho CRM Developer will be responsible for developing, customizing, automating, integrating, and maintaining Zoho CRM and related Zoho One application.

The person will work closely with Product, Sales, Operations, Finance, and Management teams to understand business requirements and convert them into scalable CRM solutions.

The ideal candidate should have strong hands-on experience in Deluge, Zoho CRM automation, REST APIs, webhooks, third-party integrations, and Zoho One application.

Key Responsibilities

1. Zoho CRM Development & Customization

- Design, configure, customize, and maintain Zoho CRM modules, layouts, fields, relationships, custom views, and business processes.
- Develop CRM solutions based on business and operational requirements.
- Configure workflows, approvals, validation rules, assignment rules, blueprints, notifications, and automation journeys.
- Build and maintain custom CRM functions using Deluge scripting.
- Design CRM structures that are scalable, reliable, and easy for business teams to use.

2. Deluge Development & Automation

- Develop complex Deluge scripts and custom functions for business process automation.
- Automate repetitive manual processes across Sales, Operations, Finance, Support, and other functions.
- Build automated workflows for activities such as:

- Lead and opportunity management

- Partner/dealership onboarding

- Data validation

- Notifications and escalations

- Record creation and updates

- Approval processes

- Business rule validation
- Inter-module and inter-application data movement
- Debug, optimize, and maintain existing Deluge scripts and automations.

3. API & System Integrations

- Develop and maintain integrations between Zoho CRM and external/internal applications.
- Work extensively with REST APIs, webhooks, API authentication, JSON, request/response handling, and data mapping.
- Integrate CRM with internal portals, databases, payment systems, insurance systems, and other business applications.
- Troubleshoot API failures, integration errors, authentication issues, and data synchronization problems.




- Build reliable integrations with proper error handling and logging.

4. Zoho One Ecosystem

- Work across the Zoho One ecosystem and ensure seamless flow of data between applications.
- Hands-on exposure to applications such as:

- Zoho CRM

- Zoho Creator

- Zoho Flow

- Zoho Analytics

- Zoho Desk

- Zoho Projects

- Zoho People

- Zoho Books

- Other relevant Zoho applications
- Identify opportunities to connect different Zoho applications and reduce manual processes.

5. Business Process Automation

- Understand existing business processes and identify opportunities for automation, simplification, and process improvement.
- Convert business requirements into technical solutions within the Zoho ecosystem.
- Work with stakeholders to understand the "why" behind a requirement, rather than simply implementing instructions.
- Recommend improvements where existing processes can be made more efficient or scalable.
- Develop solutions that reduce manual data entry, operational dependency, and repetitive work.

6. CRM Data Management & Reporting

- Manage CRM data structures, data quality, validation, and data integrity.
- Support data migration, bulk updates, data cleansing, and data reconciliation.
- Create and maintain CRM reports, dashboards, and MIS requirements.
- Work with Zoho Analytics for reporting and business intelligence requirements.
- Ensure consistency and accuracy of data across integrated systems.

7. Troubleshooting & Technical Support

- Monitor and troubleshoot CRM workflows, Deluge functions, integrations, APIs, and automation failures.
- Investigate root causes of system issues and implement permanent solutions.
- Maintain proper documentation for important automations, integrations, and technical processes.
- Support business teams in resolving CRM-related technical issues.
- Ensure critical automations and integrations remain reliable and operational.

8. Cross-Functional Collaboration

- Work closely with Product, Sales, Operations, Finance, Support, and Management teams.
- Understand functional requirements and translate them into technical solutions.
- Participate in requirement discussions, solution design, testing, UAT, deployment, and post-deployment support.
- Independently manage assigned CRM development and automation projects from requirement - development - testing - deployment - maintenance.

Required Technical Skills Must-Have

- 2+ years of hands-on experience in Zoho CRM development and customization.
- Strong proficiency in Deluge scripting.
- Strong understanding of Zoho CRM workflows and automation.
- Hands-on experience with REST APIs and third-party integrations.
- Experience working with webhooks, JSON, API authentication, and data mapping.
- Experience with Zoho One applications.
- Strong understanding of CRM architecture, modules, relationships, workflows, and business processes.
- Ability to independently develop, test, debug, deploy, and maintain CRM solutions.
- Good understanding of SQL and databases.




- Basic to good knowledge of JavaScript, HTML, and CSS.

Good to Have

- Zoho Creator development experience.
- Zoho Flow automation experience.
- Zoho Analytics experience.
- Experience with Zoho Desk, Zoho Books, Zoho People, or Zoho Projects.
- Experience integrating Zoho with payment gateways, external portals, databases, or third-party business applications.
- Experience working with cloud platforms or backend systems.
- Experience with Git/version control or structured development practices.

Candidate Profile We are looking for someone who is:

- Technically hands-on, rather than purely a CRM administrator.
- Comfortable writing and debugging Deluge scripts.
- Strong in understanding and working with APIs and integrations.
- Able to independently take ownership of CRM development requirements.
- Capable of understanding business processes and converting them into technical solutions.
- Strong in logical thinking, troubleshooting, and problem-solving.
- Comfortable working in a fast-paced and evolving business environment.
- Able to communicate effectively with both technical and non-technical stakeholders.
- Proactive in identifying automation and process-improvement opportunities.
- Willing to take ownership of systems rather than only working on individual tickets/tasks.

Preferred Industry Experience Experience in any of the following domains will be an advantage:

- InsurTech / Insurance
- Motor Insurance
- Automotive / Mobility-Tech
- Roadside Assistance
- FinTech / Payments
- Technology companies with complex CRM and API-based business processes

However, candidates with strong Zoho CRM development, Deluge, automation, and API integration experience from other industries may also be considered.

Education

- BCA / B.Tech / BE / MCA or equivalent technical qualification.
- Minimum 2 years of relevant professional experience in Zoho CRM development.
- Zoho certifications will be an added advantage but are not mandatory.

What Success Looks Like The person joining this role should be able to:

- Independently develop and maintain Zoho CRM automations.
- Build reliable Deluge-based business solutions.
- Integrate Zoho CRM with internal and external systems using APIs and webhooks.
- Understand business requirements and convert them into scalable technical solutions.
- Reduce manual operational work through automation.
- Troubleshoot and resolve CRM and integration issues with proper root-cause analysis.
- Improve the overall reliability, scalability, and efficiency of the Zoho One ecosystem.

Why Join SureDrive Assist?

- Prospect to work on a real-world, business-critical Zoho One ecosystem.
- Hands-on exposure to CRM development, automation, APIs, integrations, and business process engineering.
- Opportunity to work across Product, Technology, Sales, Operations, Finance, and Management.
- Ownership of meaningful automation and technology projects rather than routine CRM administration.
- Exposure to the InsurTech, Mobility-Tech, Motor Insurance, and Automotive ecosystem.
- Opportunity to build and scale technology solutions in a growing organization.

Important Note This is a hands-on development and automation role. Candidates with only Zoho CRM administration/configuration experience and limited Deluge/API development exposure may not be suitable for this position.

📌 Zoho Crm Developer (Gurugram)
🏢 Diwakar Singh
📍 Gurugram