YouTube Specialist

Location: Mumbai

Type: Full-time

Experience: 3–5 years The Role in One Line

Own the growth of University’s YouTube channel(s): read the data, spot what's about to trend, turn it into content themes that win, and prove it with numbers. We want someone who has already taken a channel at least 10X in a short span, and can do it again for us.

What You'll Own

• Channel growth: Build and run the YouTube strategy to grow subscribers, views, watch time and engagement, with clear targets and a plan to reach them.

• YouTube analytics: Go deep in YouTube Studio and other reporting tools (impressions, CTR, average view duration, retention curves, traffic sources, audience behaviour) and turn what you find into decisions.

• Trend forecasting: Track platform shifts, emerging formats, search demand and competitor moves, and call what's about to trend early enough for us to act on it.

• Content themes: Define and refine content pillars and recurring themes, and turn topics into video concepts that earn both search and suggested-feed discovery.

• Packaging and discoverability: Own titles, thumbnails, hooks, descriptions, tags and playlists, and sharpen them using test results.

• Experimentation: Design and run A/B tests on thumbnails, titles, formats, hooks and publishing cadence, and document what you learn.

• Research: Run audience and competitor research to find content gaps and growth levers.

• Briefing and collaboration: Write clear briefs for creators, editors and designers, and align with marketing and other teams so YouTube supports wider campaigns.

• Reporting: Share performance, insights and next steps with leadership in a simple, regular format.

What You'll Bring

• A proven 10X result (non-negotiable): You have grown a YouTube channel at least 10X in a short span,



whether your own or a brand's. You can show the before and after, explain what drove it, and tell us what you'd do differently.

• 3–5 years of hands-on YouTube experience, with strong command of YouTube analytics and what makes videos win or stall.

• Trend forecasting skill: A track record of spotting trends and formats early and turning them into content that performed.

• Content theme thinking: You can build content pillars and themes from audience and search data, not just instinct.

• YouTube SEO and packaging: Confident with titles, thumbnails, metadata, hooks and retention.

• Creative judgment with comfort in data: You can defend a creative call with numbers and change it when the numbers disagree.

• Ownership mindset: You take a channel's results personally and work well with little supervision.

• Comfort with AI tools to research, ideate and work faster.

Nice to Have

- Experience with scripting, editing direction or video production workflows
- Understanding of how YouTube feeds Google Search and AI-driven discovery
- Background in organic growth, content or video marketing
- Experience managing more than one channel or account

Skills

Technical

- YouTube analytics and channel reporting
- Trend forecasting and content theme development
- YouTube SEO and metadata optimization
- A/B testing and experiment design
- Content strategy and distribution
- Dashboard-based performance analysis

Soft

- Creative storytelling
- Analytical thinking
- Cross-functional collaboration
- Transparent communication and reporting
- Ownership and accountability
- Adaptability

Why You'll Love It Here

- Real ownership of a channel's growth, with your results visible to leadership
- Freedom to test, learn and change course quickly
- Work closely with marketing, design and video team

📌 YouTube Specialist (Mumbai)
🏢 GRAM HR Solutions.
📍 Mumbai