About the Role

Eridium Digital is looking for a Link Distribution & Outreach Manager to lead and scale our link acquisition, content distribution, and digital outreach capabilities.

This is a strategic, hands-on leadership role for someone who understands that modern link building goes beyond acquiring backlinks. It is about strengthening digital authority, expanding brand visibility, building credible publisher relationships, and creating sustainable organic growth opportunities.

The ideal candidate will combine deep off-page SEO expertise, innovative outreach thinking, strong execution capabilities, and team leadership to build a structured, scalable, and performance-driven outreach practice.

Key Responsibilities

1. Strategy & Authority Building

- Develop and own link distribution and off-page SEO strategies across multiple clients, industries, and international markets.
- Build integrated link acquisition frameworks aligned with SEO priorities, competitive landscapes, content strategies, and business objectives.
- Identify opportunities to strengthen topical authority, referring domain diversity, brand visibility, and organic search performance.
- Evaluate competitive backlink profiles, identify authority gaps, and translate insights into actionable acquisition strategies.
- Establish clear link quality standards based on relevance, editorial credibility, organic traffic, authority metrics, and risk indicators.

1. Outreach Innovation & Practice Development

- Build and scale a structured outreach practice covering prospect discovery, qualification, publisher engagement, relationship management, and link acquisition.
- Develop innovative approaches beyond traditional guest posting, including digital PR, editorial collaborations, content-led outreach, resource partnerships, link reclamation, and thought-leadership distribution.
- Identify new platforms, communities, publications, and distribution channels relevant to client industries and target audiences.
- Explore AI-enabled prospecting, personalization, automation, and outreach optimization to improve efficiency and effectiveness.
- Continuously test emerging outreach techniques and establish repeatable, high-performing acquisition models.

1. Link Distribution & Content Amplification





- Develop distribution strategies that extend the reach and authority of client content assets.
- Collaborate with SEO and content teams to identify link-worthy assets, including research, industry insights, reports, thought leadership, and expert perspectives.
- Build relationships with relevant publishers, industry platforms, editorial communities, and content partners.
- Identify opportunities for earned media, contextual mentions, editorial citations, and credible backlinks.
- Align distribution efforts with evolving search discovery patterns, including AI-powered search experiences.

1. Team Leadership & Operational Excellence

- Lead, mentor, and develop a team of link-building and outreach specialists.
- Establish scalable workflows, SOPs, quality assurance processes, outreach templates, and campaign management frameworks.
- Define performance expectations, team KPIs, productivity benchmarks, and delivery standards.
- Build team capabilities through structured training, performance reviews, and knowledge-sharing initiatives.
- Drive execution excellence across multiple client accounts while maintaining high standards of relevance, quality, and consistency.

1. Performance, Analytics & Continuous Improvement

- Own outreach performance and link acquisition outcomes across client engagements.
- Track meaningful metrics, including quality referring domains, link relevance, publisher relationships, outreach conversion rates, acquisition efficiency, and contribution to SEO objectives.
- Evaluate backlink profiles and monitor potential risks associated with low-quality or manipulative links.
- Develop reporting frameworks that connect outreach activities with measurable improvements in digital authority and organic visibility.
- Continuously optimize strategies based on performance data, competitor activity, and changes in the search ecosystem.

Skills & Experience

- 3 - 6 years of experience in off-page SEO, link building, digital outreach, or related disciplines,



including team leadership experience.
- Strong command of link-building methodologies, including guest posting, editorial outreach, broken link building, resource link acquisition, niche edits, link reclamation, competitor backlink analysis, and digital PR.
- Proven experience building and managing outreach programs for B2B, technology, or other competitive industries.
- Ability to distinguish high-value editorial opportunities from low-quality, artificial, or potentially harmful link placements.
- Strong understanding of search engine ranking principles, link equity, anchor text strategies, topical relevance, and backlink quality evaluation.
- Proficiency with SEO and outreach platforms such as Ahrefs, SEMrush, Moz, BuzzStream, Pitchbox, Hunter.io, and similar tools.
- Experience developing outreach databases, publisher networks, reporting dashboards, and repeatable operational processes.
- Strong analytical thinking, negotiation, communication, stakeholder management, and team leadership skills.
- Familiarity with AI-powered search, evolving digital discovery patterns, and their implications for brand authority and content distribution.

What Will Make You Successful We are looking for a leader who can:

- Build the practice: Establish a scalable, quality-driven outreach and link distribution function.
- Think strategically: Connect link acquisition with broader search visibility, authority, and business outcomes.
- Innovate continuously: Discover new, credible ways to earn links, mentions, and editorial visibility.
- Lead effectively: Build a capable team with transparent processes, accountability, and performance ownership.
- Deliver measurable impact: Move beyond backlink counts to demonstrate meaningful authority and SEO outcomes.

Why Eridium Digital? At Eridium Digital, you will have the opportunity to shape and lead a critical capability within our SEO practice. You will drive innovation in link distribution and digital outreach, develop a high-performing team, and create scalable frameworks that contribute to the organic growth of our clients.If you believe link building should be driven by strategy, relevance, relationships, and measurable impactnot just link volumes—we would like to hear from you.

📌 WE'RE Hiring! Link Distribution And Outreach Manager (Bengaluru)
🏢 Eridium
📍 Bengaluru