TERRITORY MANAGER (SALON OPERATIONS)

Department: Operations

Designation: Territory Manager Salon Operations

Industry: Beauty & Wellness / Salon Retail

Reporting To: Regional Operations Manager / Zonal Head

Span of Control: 3540 Salons

Location: As per business requirement

Job Summary

We are looking for a dynamic and result-oriented Territory Manager to oversee the operations of 35–40 salons within an assigned territory. The role is responsible for driving business revenue, improving salon profitability, ensuring operational excellence, managing manpower, enhancing customer experience, and maintaining brand standards across all locations.

The ideal candidate should have solid multi-unit retail or salon operations experience, excellent leadership skills, and the ability to drive business performance through effective team management and regular salon visits.

Key Responsibilities

1. Business Operations & Revenue Growth

- Manage the day-to-day operations of 35–40 salons across the assigned territory.
- Drive revenue, service sales, retail product sales, and overall business growth.
- Monitor salon-wise performance against monthly targets and implement corrective action plans.
- Improve average bill value, customer footfall, service conversion, and repeat customer visits.
- Identify business opportunities and implement strategies to improve salon profitability.

2. Manpower Management

- Ensure adequate staffing across all salons, including Salon Managers, Assistant Salon Managers, stylists, therapists, and front desk executives.
- Monitor attendance, attrition, productivity, and employee retention.
- Ensure timely deployment, onboarding, and training of new employees.
- Identify high-potential employees and support succession planning and internal promotions.

3. Salon Operations & Compliance

- Conduct regular salon visits to monitor operational standards and business performance.
- Ensure adherence to SOPs, grooming standards, hygiene, safety, and service quality.
- Monitor attendance, staff scheduling, salon opening and closing procedures, and daily operational checklists.
- Ensure proper inventory management, stock availability, product usage, and prevention of wastage.
- Ensure compliance with company policies, statutory requirements, and audit guidelines.

4. Customer Experience & Service Quality





- Ensure high standards of customer service across all salons.
- Monitor customer feedback, complaints, NPS, and online reviews.
- Resolve escalated customer complaints promptly and implement preventive measures.
- Drive customer retention, loyalty programs, and repeat business.
- Ensure consistent service delivery and customer satisfaction across the territory.

5. Team Leadership & Capability Building

- Lead, coach, and mentor Salon Managers and Assistant Salon Managers.
- Conduct regular performance reviews and provide feedback to improve productivity.
- Ensure completion of technical, behavioural, and operational training.
- Drive employee engagement, recognition, and performance improvement initiatives.
- Build a performance-driven culture with clear accountability at salon level.

6. Retail Sales & Commercial Performance

- Drive retail product sales and ensure achievement of salon-wise retail targets.
- Develop local marketing initiatives, customer acquisition plans, and promotional activities.
- Monitor salon profitability, controllable expenses, discounts, and operational costs.
- Ensure accurate billing, cash handling, POS compliance, and timely reporting.
- Track key commercial indicators and take corrective action for underperforming salons.

7. Performance Monitoring & Reporting

- Review daily, weekly, and monthly salon performance dashboards.
- Track revenue achievement, manpower productivity, customer satisfaction, retail sales, and salon profitability.
- Conduct regular business reviews with Salon Managers and share performance updates with leadership.
- Prepare action plans for low-performing salons and monitor progress.
- Ensure timely submission of operational reports and compliance documentation.

Key Performance Indicators (KPIs)
- Revenue achievement against monthly targets.
- Salon profitability and expense control.
- Retail product sales and retail target achievement.
- Customer satisfaction, NPS,



and complaint resolution.
- Manpower availability and vacancy closure.
- Employee attrition and retention.
- Staff productivity and service utilization.
- SOP compliance, hygiene standards, and audit scores.
- Training completion and employee capability development.
- Billing accuracy, inventory control, and stock variance.
- Customer retention and repeat visit percentage.

Eligibility Criteria

Educational Qualification

- Graduate in any discipline; MBA in Operations, Business Administration, or Retail Management preferred.

Work Experience

- 5–8 years of experience in salon operations, beauty and wellness, QSR, or multi-unit retail operations.
- Prior experience managing multiple outlets, preferably 20–40 locations.
- Experience in handling Salon Managers, Assistant Salon Managers, and frontline teams.
- Proven track record of achieving revenue targets and improving operational performance.

Required Skills

- Strong business acumen and commercial orientation.
- Excellent leadership, communication, and people management skills.
- Strong analytical skills with the ability to interpret business dashboards.
- Problem-solving, decision-making, and conflict-resolution abilities.
- Ability to travel extensively across the assigned territory.
- Proficiency in MS Excel, reporting tools, POS systems, and operational dashboards.

Competencies Required
- Business ownership and result orientation.
- Multi-unit operations management.
- Team development and performance management.
- Customer-centric approach.
- Planning, execution, and follow-up.
- Cost consciousness and process discipline.
- Adaptability and stakeholder management.

Role Expectation: The Territory Manager will be accountable for the overall business performance, operational excellence, customer experience

Role: Operations Manager, Industry Type: Beauty & Personal Care, Department: Customer Success, Service & Operations, Employment Type: Full Time, Permanent Role Category: Operations Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Operations ManagementBranch OperationsBranch SalesCenter Management Branch HandlingBranch ManagementHeading BranchBranch SupervisionTeam HandlingTarget AchievementSales InitiativesTarget Planning

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