About the Role

Vardhman Sagar Marbles is looking for a result-oriented Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.

The candidate will be responsible for generating high-quality leads from homeowners, builders, architects, interior designers, dealers, and bulk buyers interested in marble and granite. The ideal candidate should have strong analytical skills, experience managing advertising budgets, and the ability to turn advertising spend into qualified enquiries and business opportunities.

Key Responsibilities

- Meta Ads Facebook & Instagram

- Plan, launch, and manage lead generation and conversion campaigns on Facebook and Instagram.
- Create campaigns for marble, granite, Italian marble, imported marble, and other stone products.
- Develop audience targeting strategies based on location, interests, demographics, customer profiles, and remarketing data.
- Run lead form, WhatsApp, website conversion, video, carousel, and retargeting campaigns.
- Test different creatives, reels, ad copies, headlines, offers, audiences, and campaign objectives.
- Coordinate with the creative team to develop high-performing ad creatives, videos, product showcases, and customer testimonials.
- Optimize campaigns for cost per lead (CPL), lead quality, conversion rate, and return on ad spend (ROAS).
- Build retargeting audiences from website visitors, social media engagement, and previous leads.

- Google Ads Management

- Plan, execute, and optimize Google Search, Performance Max, remarketing, and other relevant campaign types.
- Conduct keyword research and competitor analysis to identify high-intent commercial searches.
- Build campaigns using appropriate keyword match types, negative keywords, ad groups, and landing pages.
- Focus on searches related to marble prices, Italian marble suppliers, granite dealers, marble manufacturers, and bulk purchases.
- Optimize bids, budgets, search terms, ad relevance, Quality Score, and conversion rates.
- Monitor impression share, cost per click (CPC), cost per conversion, and campaign profitability.
- Reduce irrelevant clicks and wasted ad spend through continuous search-term analysis.
- Test ad copy, extensions/assets,



landing pages, and campaign structures to improve performance.

- Lead Generation & Conversion Tracking

- Generate qualified enquiries through website forms, phone calls, WhatsApp, and Meta instant forms.
- Set up and maintain conversion tracking using Google Tag Manager, GA4, Meta Pixel, and Conversions API where applicable.
- Track leads from different campaigns and advertising platforms.
- Integrate advertising campaigns with the companys CRM to monitor lead status and sales outcomes.
- Work with the sales team to understand lead quality, customer requirements, and conversion challenges.
- Identify which campaigns generate genuine business opportunities, factory visits, bulk enquiries, and actual sales.
- Ensure tracking accuracy and minimize duplicate or incorrectly attributed conversions.

- Performance Analysis & Optimization

- Monitor campaign performance daily and allocate budgets based on results.
- Conduct A/B tests for creatives, audiences, keywords, landing pages, and offers.
- Prepare weekly and monthly performance reports.
- Analyze CPL, CPC, CTR, conversion rate, qualified lead rate, customer acquisition cost, and ROAS where sales data is available.
- Identify underperforming campaigns and implement corrective actions.
- Scale successful campaigns while maintaining lead quality and cost efficiency.
- Keep up with advertising platform updates, automation features, bidding strategies, and industry trends.

- Strategy & Collaboration

- Develop performance marketing strategies aligned with business and sales targets.
- Collaborate with the SEO, content, video, and design teams to improve campaign performance.
- Suggest new campaign ideas, customer segments, regional targeting strategies, and promotional offers.
- Research competitors’ advertising strategies and identify opportunities to differentiate the brand.




- Support the marketing team in building a consistent digital acquisition strategy across paid and organic channels.

Required Skills & Qualifications -

- 2–5 years of hands-on experience in Meta Ads and Google Ads.
- Proven experience managing advertising budgets and generating measurable business results.
- Robust understanding of lead generation, conversion tracking, campaign optimization, and audience targeting.
- Practical experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and Meta Pixel.
- Knowledge of landing page optimization, remarketing, A/B testing, and attribution.
- Ability to analyze campaign data and make decisions based on performance metrics.
- Experience with CRM systems and lead tracking will be an advantage.
- Strong analytical, communication, and problem-solving skills.
- Experience in marble, granite, real estate, construction, interior design, manufacturing, or other high-consideration B2B/B2C industries is preferred.

Key Performance Indicators (KPIs)

Performance will be evaluated on:

- Number of qualified leads generated.
- Cost per qualified lead, not just cost per form submission.
- Lead-to-appointment, lead-to-visit, and lead-to-sale conversion rates.
- Cost per acquisition and return on ad spend, where measurable.
- Campaign conversion rate and advertising budget efficiency.
- Growth in relevant website enquiries, WhatsApp enquiries, phone calls, and bulk purchase leads.
- Accuracy of conversion tracking and reporting.

Key Performance Indicators (KPIs)-

Candidates should be able to explain their previous campaigns, monthly advertising budgets managed, industries served, lead generation results, and optimization strategies.

Applicants should share case studies or campaign reports demonstrating their contribution to measurable results.

Role: Advertising & Creative - Other, Industry Type: Import & Export / Wholesale Trading, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Advertising & Creative Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Google AdsCampaignsMeta Ads Performance MarketingPaid MediaGoogle AdWords

📌 Walk-in || Performance Marketing Manager (Kishangarh)
🏢 Vardhman Sagar Marbles
📍 Kishangarh