Role & responsibilities

- Develop and execute overall marketing strategies to achieve student admission targets.

- Plan and manage digital marketing campaigns across Google Ads, Meta Ads, YouTube, and social media.

- Plan and execute offline marketing activities, including school visits, field campaigns, outdoor branding, seminars, and educational events.

- Drive lead generation, student walk-ins, admission conversions, and brand awareness.

- Manage marketing budgets, campaign performance, and ROI.

- Lead and coordinate with the marketing team, digital agencies, and creative partners.

- Conduct market research, competitor analysis, and identify recent admission opportunities.

- Track marketing KPIs and prepare regular performance reports for management.

Preferred candidate profile

- 58 years of experience in marketing, preferably in the education, coaching, EdTech,



or training industry.

- Proven experience in handling both digital and offline marketing campaigns.

- Strong knowledge of Google Ads, Meta Ads, performance marketing, and lead generation.

- Experience in student admission campaigns, field marketing, and local market activation.

- Proven ability to manage marketing budgets, teams, and external agencies.

- Strong analytical, communication, leadership, and execution skills.

- Result-oriented professional with a track record of achieving lead generation and admission targets.

- Graduate or postgraduate degree in Marketing or Business Administration; MBA in Marketing preferred.

📌 Walk-in || Marketing Head (Swargate)
🏢 ARMS ACADEMY
📍 Swargate