IndiaMART InterMESH Ltd.

: Lead IndiaMART’s Corporate, Brand, Seller and Employee Marketing agenda, along with Corporate Communications, PR and Investor Relations. Build a strong corporate and business narrative, strengthen the seller ecosystem, drive seller marketing and enablement, build employee engagement and employer brand, and manage IndiaMART’s external reputation and stakeholder communication.

Experience Range: 12 - 15 years

Educational Qualifications: Any graduation ,and MBA/PGDM in Marketing

Job Responsibilities: A. Corporate & Brand Marketing

- Own the corporate and brand marketing strategy and annual plans.

- Strengthen IndiaMART’s corporate identity, positioning and brand salience across relevant audiences.

- Lead integrated brand campaigns across digital, social, content, PR and other relevant media.

- Partner with business leadership to translate strategic priorities into compelling corporate and brand communication.

B. Seller Marketing

- Own seller-focused marketing across acquisition, conversion, engagement, retention, monetisation, renewal, upgrade and cross-sell.

- Develop seller propositions, campaigns and communication that support business and sales objectives. Build regional and vernacular marketing initiatives relevant to India’s SME/MSME ecosystem.

- Partner with Sales and Product teams on seller acquisition, sales enablement and adoption programmes.

- Track seller funnel metrics including acquisition, conversion, ARPU, LTV, renewal and upgrade.

- Own internal marketing and communication campaigns that strengthen employee alignment, engagement, adoption and advocacy.

- Develop campaigns around business priorities, culture, values, leadership messages and key organisational initiatives.

- Partner with HR and business leaders to improve communication effectiveness and employee participation.

D. Employer Branding

- Build and strengthen IndiaMART’s employer brand and Employee Value Proposition (EVP).

- Develop external talent-focused content and campaigns across relevant digital and social platforms.

- Partner with Talent Acquisition and HR to support attraction, engagement and advocacy of talent.

E. Corporate Communications, PR & Investor Relations

- Own Corporate Communications, PR and Investor Relations as an integrated external stakeholder communication agenda.

- Define and manage IndiaMART’s corporate narrative, positioning and reputation.

- Lead media relations, corporate announcements, leadership communication, thought leadership and external stakeholder engagement.

- Own investor communication and coordinate closely with senior leadership and relevant finance/IR stakeholders.

- Ensure consistency, accuracy and timely dissemination of corporate and investor messaging.

F. Social Media & Digital Brand Management





- Own IndiaMART’s presence and contet strategy across LinkedIn, X (formerly Twitter), Facebook, Instagram and other relevant social platforms, aligned to the respective audience and business objectives.

- Manage corporate, seller-focused, employee/employer-brand and leadership communication across social channels.

- Build platform-specific content strategies to strengthen corporate reputation, seller engagement, employer brand and employee advocacy.

- Partner with business, HR, leadership and Corporate Communications stakeholders on thought leadership, campaigns and digital content.

- Track reach, engagement, audience growth, sentiment, traffic and other relevant metrics and continuously optimise the social-media strategy.

G. Marketing Analytics & ROI

- Establish measurement frameworks for seller, corporate, employee and social marketing initiatives.

- Track acquisition, engagement, conversion, retention, campaign ROI and other relevant business outcomes.

- Use data and customer/seller insights to optimise marketing investments and prioritise high-impact initiatives.

H. Team Leadership

- Build and lead a high-performing team across Corporate/Brand Marketing, Seller Marketing, Employee Marketing, Employer Branding and Corporate Communications/PR.

- Set clear goals, operating rhythms and performance standards.

- Build a culture of accountability, collaboration, creativity and measurable business impact.

- Partner closely with Sales, Product, HR, Finance, Technology and Business leadership.

Skills Required: Brand Marketing , growth marketing , product marketing

Candidate Attributes: Key Skills:

- Experience managing seller/customer acquisition, engagement, retention and monetisation, ideally in an SME/MSME ecosystem.
- Solid understanding of corporate communications, PR, social media and stakeholder communication.
- Experience with LinkedIn, X and other digital/social platforms, including leadership and corporate content.
- Strong commercial and analytical orientation with ability to link marketing activity to business outcomes.
- Proven ability to lead multi-disciplinary teams and work with senior business, HR, Product and Sales stakeholders.
- Leadership traits:



Strategic yet execution-oriented; commercially minded; strong communicator; stakeholder-oriented; data-driven; capable of balancing brand and business objectives; high ownership; strong team leader; comfortable operating across multiple audiences and channels.

Job Code: KL-YZ58R4G8 About Us IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. With a 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small and medium Enterprises (SMEs),large enterprises as well as individuals. Founded in 1999, the company’s mission is ‘to make doing business easy.

Over the last 30 years, we have been continuously evolving our platform using sophisticated business-enablement technologies to make doing business easy. Our credo, 'to make doing business easy', appropriately depicts our approach. With 132 million product offerings and 88 lakh responsive supplier base, we provide ease and convenience to our 23. 4 crore buyers. Our IPO was a thumping success in 2019, reaffirming the trust of our users and investors alike.

IndiaMART is the proud recipient of multiple prestigious2026 accolades, including IAMAI Gold Awards for AI Innovation of the Year (IM VANI) and Best Execution of Performance Campaign, along side a Silver Award for its Real Time Price Exchange technology. The brand was also honored with Gold for Best B2B Customer Experience by Synnex Group and CSR excellence in Education at SICA 2026, while Founder Dinesh Agarwal was recognized as an Architect of Viksit Bharatby Zee Media.

IndiaMART has over 6,300 employees located across 70+offices in the country. We look forward to having you as a part of the team. Why Us? Our greatest assets are the IndiaMARTians. For our employee’s personal and professional development, we provide a variety of career advancement opportunities as well as learning and development activities.

They get the benefit of working with India's largest onlineB2B marketplace along with a fast-paced career progression. Potential employees can advance to the leadership roles within five years of their work tenure. We have more than 1600 employees working with us who are testimony to this program.

The superheroes take advantage of our cutting-edge I-LEAP program, which allows employees to 'Learn as they Work“. Our Superlative Incentive Programs, arguably among the best in business today, allows them to earn more as they do more.

IndiaMART is an Equal Opportunity Employer. All eligible applicants are considered for further rounds of discussions regardless of their race, religion, caste, creed, color, gender, marital status, age, political views, ethnicity, disability status, or any other characteristic protected bylaw.

IndiaMART believes in creating a conducive work environment that promotes diversity while working as one team responsible for achieving our common goals with passion and integrity. These form our core values (TRIP).

📌 VP & Head - Brand & Seller Marketing - Noida
🏢 IndiaMART InterMESH
📍 Noida