Role & responsibilities

Drive Professional Distribution (PD) business growth by building and managing a robust channel ecosystem (distributors, retailers, electricians, small contractors), ensuring strong secondary sales in Small & Medium Projects, and establishing PD as a scalable and sustainable revenue stream

Key Responbilities:

A. Business Growth & Sales Delivery

- Own and deliver sales targets for the assigned territory
- Drive PD revenue growth through structured funnel and pipeline management
- Ensure achievement of monthly / quarterly sales budgets

B. Channel Development & Expansion

- Identify, appoint and onboard distributors / channel partners in line with territory strategy
- Expand retail counter coverage, small contractor and electrician network reach
- Strengthen distributor viability, ROI, and stock rotation

C. Secondary Sales & Market Activation

- Drive counter-level activations: retailer visits, electrician & contractor meets, market campaigns.
- Execute visibility programs and product push initiatives
- Ensure strong offtake from distributor to retail

D. Product Commercialization

- Ensure placement of new PD products across channel partners
- Drive focused SKU push and mix improvement
- Gather market feedback for product gaps and pricing inputs

E. Distributor & Stakeholder Management

- Build and maintain robust relationships with:
- Distributors
- Retailers / Electrical counters & contractors
- Electricians / influencers / Small Contractors




- Resolve commercial and operational issues to ensure smooth business flow

F. Sales Planning & Review

- Conduct weekly funnel reviews and performance tracking
- Monitor:
- Sales vs target
- Stock levels
- Collection efficiency
- Drive corrective actions for underperforming geographies

G. Collections & Working Capital Management

- Ensure timely collections from channel partners
- Control outstanding and credit risk exposure
- Coordinate with finance for credit discipline

H. Customer Experience & Service Coordination

- Ensure timely after-sales support and service closures

Minimize returns through proactive issue resolution

KEY PERFORMANCE INDICATORS (KPIs)

- Sales Target Achievement (%)
- Electricians / Small B2B contactors connect/expansion/enrolling.
- Channels Appointment, ROI & Throughput
- Product Placement & Mix

WORK EXPERIENCE

- 5+ Years of experience in any electrical industry
- Experience in the field of industry like light fixtures, LV S/G, Wires & cables, junction boxes, panels, communication equipment would be preferable.

Preferred candidate profile

Role: Territory Sales Manager (B2C), Industry Type: Consumer Electronics & Appliances, Department: Sales & Business Development, Employment Type: Full Time, Permanent Role Category: Retail & B2C Sales Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills lighting salesdistribution sales SalesDistributor Sales

📌 Territory Sales Manager - Professional Distribution (Ahmedabad)
🏢 Bajaj Electricals
📍 Ahmedabad