SENIOR MARKETING MANAGER
DHANODE
Employment Type: Full-time
Location: Wakad, Pune
Reporting To: Founders
Compensation: ₹12,00,000 per annum and above, commensurate with experience and capability.
ABOUT DHANODE
DHANODE is an early-stage technology company building an AI-first CRM application for businesses across industries.
We are looking for an experienced, performance-driven marketing professional to take ownership of brand, demand generation, and day-to-day marketing operations. This is an opportunity to work directly with the founders, establish effective marketing systems,
and play a meaningful role in building the business.
ROLE OVERVIEW
As Senior Marketing Manager, you will own the complete marketing function — from strategy to execution — and ensure a steady flow of qualified leads to the sales team at a sustainable cost.
This is a hands-on role that will initially operate as an individual contributor position. You will personally plan and run paid campaigns, manage the content calendar, build landing pages and funnels with the design and development teams, and track performance down to cost per lead and cost per customer.
As the business and budgets grow, you will help define hiring requirements, build the marketing team, and take on broader leadership responsibilities.
The role requires someone who is equally comfortable planning strategy, running campaigns personally, and being accountable for lead numbers every month.
KEY RESPONSIBILITIES
1. Demand Generation & Paid Marketing
- Plan, launch, and optimize paid campaigns on Meta and Google,
owning budgets, targeting, creatives, and daily performance.
- Deliver a monthly qualified-lead target at an agreed cost per
lead, and improve both numbers quarter on quarter.
- Build and test landing pages, lead forms, and registration
funnels, improving conversion at every step.
- Run campaigns for product sign-ups as well as workshop and
webinar registrations, each with its own funnel and tracking.
- Set up proper tracking (pixels, events, UTM discipline) so that
every rupee spent can be traced to a lead and a sale.
1. Brand, Content & Social Media
- Own the brand voice and ensure every public-facing asset —
website,
ads, posts, emails — speaks in one consistent language.
- Plan and manage the content calendar across social platforms,
working with designers and video editors for creatives.
- Brief, review, and approve ad creatives and videos, judging them
against performance data, not personal taste.
- Build organic reach through posts, reels, and community
engagement that supports the paid funnel.
- Manage email and WhatsApp communication flows for leads,
registrants, and existing users.
1. Funnel Management & Sales Alignment
- Own the full journey from first ad view to sales handover, and
fix the stage where leads are dropping.
- Work closely with the sales and tele-calling team so that leads
are followed up quickly and feedback on lead quality flows back into campaign targeting.
- Segment and nurture leads that are not yet ready to buy, instead
of letting them go cold.
- Track and report funnel numbers weekly: spend, leads, cost per
lead, demos booked, and customers closed.
1. Marketing Planning & Team Development
- Translate founder priorities into monthly marketing plans with
clear ownership, budgets, timelines, and measurable outcomes.
- Provide concise weekly updates on spend, performance, risks, and
decisions or support required.
- Make day-to-day decisions within agreed budget authority and
escalate material issues promptly.
- Document what works — audiences, creatives, funnels — so results
are repeatable, not dependent on memory.
- Help recruit, onboard, and lead future marketing team members as
the business reaches the appropriate stage.
CANDIDATE PROFILE
We are looking for a professional with:
- 6+ years in digital marketing, with at least 2 years owning
performance marketing budgets and lead targets.
- A demonstrable track record of generating B2B or SaaS leads at a
defined cost per lead, with numbers you can show.
- Hands-on expertise in Meta Ads and Google Ads — personally run,
not only managed through an agency.
- Working knowledge of landing pages, funnels, email/WhatsApp
flows, and analytics tools (GA4, Meta Pixel, UTM tracking).
- Experience working in an early-stage or resource-constrained
business environment.
- Strong communication and creative judgment — able to brief
designers and video editors and know when work is not good enough.
- The discipline to work independently, manage competing
priorities, and remain accountable for lead numbers every month.
- A willingness to handle day-to-day execution personally while
building the processes and foundation for a future team. Experience marketing CRM, SaaS, or technology products to small and medium-sized businesses will be an advantage.
SUCCESS MEASURES
Performance will be assessed against mutually agreed objectives,
including:
- Qualified leads generated per month and cost per lead.
- Funnel conversion from lead to demo to paying customer.
- Workshop and webinar registration numbers and show-up rates.
- Growth in organic reach, engagement, and brand recall.
- Marketing spend efficiency and reliability of reporting.
Specific targets will be agreed with the founders based on business priorities, available budgets, and the company's starting position.
WHAT DHANODE OFFERS
- Complete ownership of the marketing function of a growing
AI-first product.
- Direct collaboration with the founders and the chance to
contribute to business decisions.
- A fixed salary of ₹12 LPA and above, aligned with experience
and capability.
- The opportunity to build and lead a marketing team as DHANODE
grows.
HOW TO APPLY
Share your CV along with a brief example of a campaign or funnel you personally ran — the budget, the cost per lead achieved, and the revenue or customers it produced.
Please highlight the business context, your specific contribution,
and measurable results achieved.
Mail to:
[email protected]
Pay: From ₹100,000.00 per month
Work Location: In person
📌 Sr. Marketing Manager (Wakad)
🏢 Dhanode Technologies
📍 Wakad