Job Overview The candidate will be responsible for developing social media content strategies, writing engaging copies and captions, brainstorming creative campaign ideas, and ensuring that every piece of content aligns with the brand’s voice and marketing objectives. The ideal candidate should have a strong understanding of social media trends, Bengali cinema and popular culture, and the ability to create culturally relevant content for Bengali-speaking audiences.

Key Responsibilities

- Content Strategy: Develop monthly content calendars, social media strategies, and platform-specific content plans for multiple clients.

- Copywriting &
- Caption Writing:

Create engaging captions, creative copies, headlines, taglines, scripts, and brand communication for social media platforms.

- Creative Ideation: Brainstorm innovative campaign concepts, reels, trending content, memes, and interactive social media ideas.

- Bengali Language &

- Culture:

Demonstrate strong fluency in Bengali, with a good understanding of Bengali cinema, dialogues, cultural references, and current trends to develop relatable and impactful content.

- Trend Analysis: Stay updated with social media trends, viral formats, pop culture, and emerging digital content opportunities.

- Brand Voice &

- Storytelling:

Develop distinctive brand voices and ensure consistency across all content and communication.

- Campaign Planning: Collaborate with the design, video editing, motion graphics, and client servicing teams to execute creative campaigns.

- Research &

- Insights:

Research target audiences, competitors, industry trends, and client requirements to develop relevant content ideas.

- Content Coordination: Work closely with internal teams to ensure timely execution of content calendars and campaign deliverables.

- Performance Analysis: Monitor content performance and engagement metrics to identify opportunities for improvement.

- Proofreading &





- Quality Control:

Ensure all content is grammatically accurate, creative, platform-appropriate, and aligned with client expectations.

Required Skills &

- Qualifications

- 1–3 years of experience in social media content strategy, copywriting, or a similar creative role.

- Excellent written and verbal communication skills in Bengali and English.

- Solid copywriting, caption writing, storytelling, and creative ideation skills.

- Good knowledge of Bengali cinema, popular culture, trending dialogues, and cultural references.

- Understanding of Instagram, Facebook, YouTube, and other relevant social media platforms.

- Ability to create engaging, trend-driven, and audience-centric content.

- Familiarity with content calendars, campaign planning, and social media analytics.

- Strong research skills, attention to detail, and the ability to manage multiple projects simultaneously.

- A creative mindset with the ability to think beyond conventional ideas and translate briefs into compelling content.

Preferred Candidate Profile

- Someone who is naturally curious about trends, pop culture, and digital storytelling.

- A creative thinker who can generate fresh ideas and develop them into actionable content.

- Someone who understands the nuances of Bengali language, humour, cinema, and audience behaviour.

- A team player who can collaborate effectively with designers, editors, strategists, and client servicing executives.

- Someone who can balance creativity with brand objectives, deadlines, and client requirements.

What We Offer

- An opportunity to work with diverse brands across industries.

- A creative and collaborative agency environment.

- Exposure to innovative campaigns, digital storytelling, and brand-building projects.

- Opportunities to develop strategic thinking and creative skills while working with a multidisciplinary team.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Strategist and Copywriter (Kolkata)
🏢 Brrandom Studio
📍 Kolkata