We are hiring a Junior Social Media Marketing Manager to grow our brand across social channels and run paid campaigns on Meta (Facebook and Instagram) and Google Ads. You'll own day-to-day content and community, plan and launch ad campaigns, and report on what's working. This role suits someone with 1–3 years of hands-on experience who wants to grow into a full performance and social lead.

Key responsibilities

Paid campaigns (Meta and Google Ads)

- Plan, set up and launch campaigns on Meta Ads Manager and Google Ads (Search, Display, Performance Max and YouTube) for awareness, lead generation and sales goals.
- Build audiences: custom and lookalike audiences on Meta, keywords, negatives and audience signals on Google.
- Manage daily budgets and bids, and keep spend on pace against the monthly plan.
- Write ad copy and brief creatives; run A/B tests on creatives, copy, audiences and landing pages.
- Monitor CPC, CTR, CPL, CPA and ROAS daily, and optimise or pause underperforming ads.
- Work with the web or tech team to set up and check tracking: Meta Pixel and Conversions API, Google Tag Manager, GA4 and conversion goals.

Organic social media

- Plan and run a monthly content calendar across Instagram, Facebook, LinkedIn and YouTube (plus X or others as relevant).
- Write captions and work with designers and video editors on posts, Reels, Stories and short-form video.
- Track trends, formats and competitor activity, and bring new ideas to the team.
- Manage community engagement: reply to comments and DMs, and flag issues quickly.
- Coordinate with influencers and creators on collaborations when needed.

Reporting and analysis

- Share weekly and monthly reports on organic and paid performance, with explicit next steps.
- Track spend,



results and learnings in a shared campaign tracker.
- Turn data into recommendations on budget split, audiences and content.

Requirements
- 1–3 years of experience in social media or digital marketing, at a brand, agency or startup.
- Hands-on experience running paid campaigns on both Meta Ads Manager and Google Ads, with real budgets you managed yourself.
- Working knowledge of campaign objectives, bidding strategies, audience targeting and conversion tracking.
- Comfortable with GA4 and Google Tag Manager basics, and Meta Events Manager.
- Strong grasp of key metrics (CTR, CPC, CPM, CPL, CPA, ROAS) and how to act on them.
- Clear, punchy copywriting for ads and social posts.
- Good working knowledge of Instagram, Facebook, LinkedIn and YouTube formats and trends.
- Organised and detail-oriented; able to handle several campaigns at once and meet deadlines.
- Bachelor's degree in marketing, communications or a related field, or equivalent experience.

Please share 1–2 examples of campaigns you've run, including the goal, budget and results.

Nice to have

- Meta Blueprint or Google Ads certification.
- Experience with LinkedIn Ads or YouTube video campaigns.
- Basic design or video editing skills (Canva, CapCut, Adobe Express).
- Familiarity with social scheduling tools (Meta Business Suite, Buffer, Hootsuite).
- Experience in [your industry, e.g. D2C, B2B SaaS, education].

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule
- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Education:
- Bachelor's (Preferred)

Work Location: In person

📌 Social Media Marketing Manager (Bengaluru)
🏢 Basil Woods
📍 Bengaluru