Social Media Manager — Content Strategy & Execution

Company: Rayy | Kiranova Solutions Private Limited

Location: Bengaluru

Employment: Full-time

About Rayy

Rayy is a beauty and grooming platform helping people discover and book professionals, find products, learn from experts and get personalised advice.

We’re building a brand around real people, real experiences and making beauty and grooming more accessible.

We’re looking for a creative, hands-on Social Media Manager to help us grow.

About the Role

This is not just a social media posting role.

You’ll own Rayy’s social media presence from concept to execution, working directly with the founders.

We’ll provide the brand direction and business priorities. You’ll turn them into content ideas, campaigns, shoots and posts that actually connect with our audience.

You’ll work closely with a videographer/editor and a team of interns to bring those ideas to life.

Key Responsibilities

- Social Media Management

Own and manage Rayy’s Instagram accounts, YouTube, LinkedIn and other relevant social channels.

Build and execute weekly and monthly content calendars.

Plan, schedule and publish Reels, Stories, Shorts, carousels and posts.

Monitor accounts daily, respond to DMs, comments and enquiries, and manage community engagement.

Maintain a consistent brand voice and visual identity.

- Content Strategy & Creative Execution

Develop original content ideas, hooks, scripts and campaign concepts.

Turn founder direction into complete, executable content plans.

Create social media graphics, carousels, Stories and basic video edits.





Identify relevant trends and adapt them to Rayy’s brand.

Ensure content is engaging, visually robust and aligned with business goals.

- End-to-End Shoot Planning

Plan shoots from start to finish, including concepts, locations, participants, shot lists and schedules.

Coordinate with MUAs, salons, stylists, creators, partners and other participants.

Brief the videographer/editor and manage content production.

Oversee editing, creative quality and timely delivery.

Organise content for events, collaborations, campaigns and brand activations.

- Growth & Performance

Grow Rayy’s social media presence and engaged community.

Track reach, engagement, follower growth, enquiries, leads and website/platform traffic.

Identify what content generates interest, enquiries and conversions.

Provide weekly performance updates and recommendations.

Continuously test new content formats and improve results.

- Team Coordination

Work directly with the founders on priorities and campaigns.

Guide and coordinate content interns.

Maintain content deadlines, approvals and publishing schedules.

Take ownership of execution without requiring constant follow-ups.

What We’re Looking For

Proven experience managing social media accounts and creating content.

Strong understanding of Instagram Reels,



YouTube Shorts, LinkedIn and current content formats.

Ability to independently develop ideas and execute them.

Experience with Canva, CapCut, Adobe tools or similar creative software.

Strong writing, storytelling and visual communication skills.

Experience planning shoots and coordinating content production.

Ability to manage multiple social media accounts and daily community engagement.

Comfortable working in a fast-paced startup environment.

Strong organisation, ownership and communication skills.

Interest in beauty, grooming, fashion or lifestyle is an advantage.

We value demonstrated skills, creativity and execution ability over formal qualifications.

Working Requirements

Full-time role based in Bengaluru.

Must be available for regular in-person collaboration, shoots, events and activations.

Must be able to manage social media activity consistently throughout the working day, including timely responses to enquiries.

Flexibility for occasional evening or weekend shoots/events, with schedules coordinated in advance.

Comfortable working in a small, hands-on startup team.

How to Apply

Please submit your CV along with:

Links to social media accounts you have managed.

Examples of Reels, posts, campaigns or creative work you have produced.

A brief explanation of your role in creating that content.

- Your current location and availability to join.

We are looking for someone who doesn’t just manage content — but helps build a brand.

Website: www.rayy.online

Instagram: @curatedbyrayy@rayybeautyedit

📌 Social Media Manager (Bengaluru)
🏢 Rayy - Kiranova Solutions Private
📍 Bengaluru