Social Media & Brand Marketing Manager

Infinity Marketing | Delhi, India | Full-time | On-site

About Infinity MarketingInfinity Marketing is a marketing and brand-building company focused on creating distinctive consumer brands for the next generation. We're looking for a creative, ambitious and strategically minded Social Media & Brand Marketing Manager to help build the digital presence of an upcoming consumer brand under our portfolio.

The RoleThis is an opportunity to help build a brand's identity and social media presence from the ground up.

You'll own the brand's Instagram strategy, creative direction, content planning and execution. We're looking for someone who understands premium aesthetics, Gen Z culture, digital storytelling and how to turn social media attention into genuine consumer interest and sales.

We don't want someone who simply manages a content calendar. We want someone who knows how to make a brand stand out.

Key Responsibilities

Brand Strategy & Creative Direction

- Develop and execute the social media strategy for a new consumer brand.
- Establish a distinctive brand voice, visual identity and digital personality.
- Maintain consistency across all social media communication and campaigns.
- Translate brand positioning into compelling, culturally relevant content.

Content Strategy & Execution

- Own Instagram content planning, including Reels, Stories, carousels and campaign content.
- Develop creative concepts, strong hooks, scripts, captions and content briefs.
- Plan and coordinate shoots with designers, photographers, videographers and content creators.
- Maintain high standards of visual storytelling, creative quality and brand consistency.
- Build a structured content calendar while leaving room for timely creative opportunities.

Gen Z Culture & Trend Research

- Stay ahead of emerging internet culture, aesthetics, fashion, lifestyle and social media trends.
- Identify trends and formats that align with the brand rather than following every viral trend.
- Develop original content ideas that feel current, shareable and authentic.




- Understand how younger consumers discover, engage with and purchase from brands online.

Campaigns & Product Launches

- Develop social media campaigns for upcoming product launches, from pre-launch teasers to launch-day execution and post-launch growth.
- Build anticipation, product desirability and consumer demand through storytelling.
- Plan influencer collaborations, creator campaigns, UGC initiatives and digital activations.
- Work closely with the internal team to execute campaigns within agreed timelines.

Growth & Performance

- Drive relevant audience growth and improve engagement through consistent creative experimentation.
- Track reach, watch time, shares, saves, profile visits, website traffic and sales performance.
- Use analytics to identify successful formats and improve future content.
- Collaborate on creative assets for paid campaigns and performance marketing.
- Understand the relationship between brand awareness, audience engagement and conversions.

Community & Creator Management

- Build meaningful relationships with the brand's audience through Instagram interactions.
- Research and coordinate with relevant creators and potential collaborators.
- Identify opportunities to build a loyal, engaged community around the brand.

What We're Looking For
- A robust portfolio demonstrating creative thinking, content execution and measurable results.
- Excellent understanding of Instagram and short-form video.
- A strong eye for premium aesthetics, contemporary design and visual storytelling.
- A genuine understanding of Gen Z culture, digital behaviour and emerging trends.
- A balance of creative instinct and analytical thinking.




- Excellent organisational skills and the ability to manage multiple projects simultaneously.
- A proactive, hands-on mindset and the ability to take ownership from ideation to execution.

You'll Stand Out If You Have
- Experience working with lifestyle, fashion, beauty, accessories or other consumer-facing brands.
- Experience building a brand's social media presence from scratch.
- Demonstrated success with organic content, product launches or social media campaigns.
- Experience working with creators, influencers and creative production teams.
- A portfolio that demonstrates strong taste, original thinking and an understanding of what makes content effective.

What Success Looks Like
- Building a distinctive and recognisable digital brand identity.
- Consistently producing high-quality, original content.
- Growing a relevant and engaged audience.
- Increasing product discovery and driving measurable traffic and sales through social media.
- Executing successful product launches and creative campaigns.
- Establishing a repeatable, insight-led content strategy that improves over time.

What We Offer
- The opportunity to build a consumer brand from its early stages.
- Creative ownership and the freedom to experiment with ideas and formats.
- Direct collaboration with the founding team.
- The opportunity to influence brand positioning, campaigns and growth strategy.
- A fast-moving environment that values initiative, original thinking and high-quality execution.

How to ApplyApply through LinkedIn with your CV and portfolio OR e-mail on [email protected]

Please include

- Links to social media accounts or brands you've managed.
- Two or three examples of content or campaigns you've worked on, ideally with performance results.
- A brief explanation of what makes you a strong fit for this role.

We're interested in what you've built, how you think and the quality of your work.

Company: Infinity Marketing

Location: Delhi, India

Work mode: On-site

- Employment type: Full-time

📌 Social Media Manager (Dwarka)
🏢 Infinity Marketing
📍 Dwarka