About the CompanyTranspoship is a fast-growing eCommerce shipping and fulfillment platform helping D2C brands and online sellers across India ship smarter. We bring multiple courier partners, AI-powered courier allocation, real-time tracking, COD remittance, warehousing and fulfillment, and automated customer communication (WhatsApp, SMS, IVR and AI voice) together on one platform.

Our goal is simple: help ecommerce businesses cut shipping costs, reduce RTOs and deliver a better customer experience at scale. We are growing our brand presence and looking for a creative, data-driven person to tell our story online.

About the JobAs a Social Media Executive, you will own Transpoship’s presence across social platforms, with a focus on LinkedIn, Instagram, Facebook and YouTube. You will turn complex logistics and ecommerce topics into engaging content that builds brand awareness, grows our community and supports lead generation. If you enjoy creating content, following social trends and seeing your work drive real business results, this role is for you.

Roles and Responsibilities

- Develop high-volume, high-quality content concepts for Instagram, YouTube, Facebook, and emerging platforms.
- Plan, create and manage a monthly content calendar across LinkedIn, Instagram, Facebook, X (Twitter) and YouTube
- Write engaging copy and create posts, carousels, reels, short videos and infographics, using tools like Canva and CapCut and other Gen Ai tools.
- Promote our blogs & build content around strong hooks, storytelling, product features, offers, consumer problems, customer success stories(such as RTO reduction and delivery improvements), cultural moments, and trends on social channels
- Monitor competitor and category content to identify whitespace and new opportunities.




- Understand what drives performance across different stages of the consumer funnel — attention, consideration, action and conversion. Analyse content performance and identify patterns in hooks, formats, topics, creators, storytelling styles, CTAs and visual treatments.
- Use performance data to continuously improve content output. Develop hypotheses around why content worked or did not work and turn those learnings into the next set of creative experiments.
- Grow our LinkedIn company page through thought-leadership posts, industry insights, company updates and hiring announcements
- Engage with followers, respond to comments and messages promptly, and build an active community
- Coordinate with the design, sales and marketing teams to support campaigns, product launches and lead-generation efforts
- Stay updated on social media trends, algorithm changes and competitor activity in the logistics, ecommerce and SaaS space
- Develop hypotheses around why content worked or did not work and turn those learnings into the next set of creative experiments.
- Track metrics including reach, impressions, views, watch time, retention, engagement rate, shares, saves, CTR, traffic, conversions and revenue contribution, wherever applicable and share monthly reports with recommendations.
- Work closely with Growth, Performance Marketing, E-commerce and CRM teams to understand how organic and paid content contributes to business outcomes.
- Maintain a consistent brand voice and visual identity across all platforms.





Qualifications and Experience Required

- Bachelor’s degree in Marketing, Mass Communication, Journalism, Business Administration or a related field
- 1–3 years of experience in social media management or digital marketing (freshers with strong portfolios or internships may also apply)
- Strong skills in social media content creation, storytelling, copywriting, creative ideation, scripting short videos, and conceptualizing visual storytelling for platforms such as Instagram, Facebook, X, and YouTube.
- Hands-on experience with Canva, CapCut or similar video editing tools & Gen Ai tools for content planning, production, execution and analysis.
- Good understanding of LinkedIn, Instagram, Facebook and YouTube, including content formats and best practices.
- Strong understanding of content hooks, retention, engagement and conversion mechanics.
- Ability to look at content data and turn performance insights into actionable creative recommendations.
- Strong understanding of short-form video and social-first content.
- Familiarity with social media analytics and metrics such as reach, views, watch time, retention, engagement, shares, saves, CTR and conversions.
- Working knowledge of social media scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, LinkedIn Analytics, etc.)
- Basic understanding of paid social campaigns.
- Creative mindset, attention to detail and the ability to work in a rapid-paced environment
- Prior experience in B2B, SaaS, logistics or ecommerce is a big plus

Why Join Transpoship?

- Work with a growing ecommerce-tech brand in the logistics space
- Ownership of the brand’s social presence and room to experiment
- Learning and growth opportunities in a collaborative team
- Competitive salary as per industry standards

📌 Social Media Executive (Delhi)
🏢 Transpoship
📍 Delhi