: Social Media Executive

Company: PHYSION | 3H World

Website: https://physion.world/

Department: Marketing & Digital Growth

Employment Type: Full time

Experience: 1–3 years preferred

Location: Vasai, Virar, Mumbai 401202

About PHYSION

PHYSION is building an integrated healthcare ecosystem designed to make quality healthcare more accessible, connected, and outcome-driven. Through a comprehensive network of healthcare professionals, clinics, diagnostic services, rehabilitation, preventive care, medical devices, and technology-enabled solutions, PHYSION aims to bridge gaps across the healthcare journey.

Our vision is to create a unified ecosystem that empowers healthcare providers, strengthens patient outcomes, and makes healthcare more efficient, transparent, and accessible.

Role Overview

We are looking for a creative, proactive, and result-oriented Social Media Executive to manage and grow PHYSION's social media presence across digital platforms.

The candidate will be responsible for planning and executing social media strategies, developing engaging content, managing online communities, increasing brand visibility, and supporting lead generation and healthcare professional onboarding initiatives.

The ideal candidate should understand social media trends, content creation, audience engagement, and performance analytics, with the ability to translate business objectives into effective digital communication.

Key Responsibilities

1. Social Media Management

- Manage PHYSION's social media accounts across Instagram, Facebook, LinkedIn, and YouTube.
- Plan, schedule, and publish content in line with the monthly content calendar.
- Maintain brand consistency across all platforms.
- Monitor social media trends, competitor activities, and industry developments.

2. Content Strategy & Creation

- Develop content ideas for reels, static posts, carousels, stories, videos, and educational campaigns.
- Write engaging captions, headlines, hooks, descriptions, and calls to action.




- Coordinate with designers, video editors, and other team members for timely content delivery.
- Create informative content around physiotherapy, rehabilitation, preventive healthcare, and PHYSION's offerings.
- Communicate the value of PHYSION to physiotherapists, clinic owners, healthcare partners, and patients.

3. Audience Growth & Community Engagement

- Develop strategies to increase relevant followers, reach, engagement, and website traffic.
- Respond to comments, direct messages, and social media inquiries professionally.
- Build and nurture an online community of physiotherapists, clinics, healthcare professionals, and potential users.
- Identify opportunities for collaborations, testimonials, professional features, and community-driven campaigns.

4. Lead Generation & Professional Onboarding

- Support social media campaigns aimed at generating inquiries from physiotherapists, clinic owners, patients, and healthcare partners.
- Monitor incoming leads and coordinate with the business development team for timely follow-ups.
- Promote PHYSION registration and encourage healthcare professionals and clinics to join the platform.
- Track inquiries, registrations, and conversions originating from social media.
- Support targeted campaigns for different audience segments.

5. Campaign Planning & Execution

- Execute brand awareness, engagement, lead generation, and platform registration campaigns.
- Coordinate campaign creatives, landing pages, forms, and calls to action.
- Support product announcements, launches, partnerships, events, and promotional initiatives.




- Coordinate with the performance marketing team for paid advertising activities, where required.

6. Analytics & Performance Reporting

- Track reach, impressions, engagement rate, follower growth, video views, clicks, inquiries, and registrations.
- Prepare weekly and monthly social media performance reports.
- Identify content trends and recommend data-driven improvements.
- Maintain an updated content calendar, campaign tracker, and lead tracker.

Required Skills & Qualifications
- Graduate in Marketing, Mass Communication, Journalism, Digital Marketing, or a related field.
- 1–3 years of relevant experience preferred.
- Strong written communication, copywriting, and creative thinking skills.
- Hands-on knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Familiarity with Canva, Meta Business Suite, and social media analytics tools.
- Understanding of content planning, audience growth, and lead generation.
- Ability to manage multiple priorities and meet deadlines.
- Self-driven, organised, detail-oriented, and willing to learn.

Preferred Skills

- Basic video editing and reel creation.
- Knowledge of Meta Ads, SEO, and Google Analytics.
- Experience managing healthcare, wellness, technology, or service-based brands.
- Experience with lead tracking, CRM coordination, and website traffic analysis.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Consistent and timely execution of the social media calendar.
- Quality, relevance, and performance of published content.
- Growth in relevant followers, reach, and engagement.
- Number and quality of social media inquiries and leads generated.
- Contribution to physiotherapist and clinic registrations on PHYSION.
- Website traffic and campaign performance.
- Timely lead coordination and accurate reporting.
- Improvement in brand awareness and audience engagement.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Executive (Mumbai)
🏢 Physion
📍 Mumbai