We are seeking a Social Media Executive to join our team. You will shape and grow Drishti IAS's social media presence across multiple platforms, driving brand growth and engagement.

Key responsibilities

- Build and manage the digital presence of all offline centres on Instagram, Facebook, YouTube Shorts, WhatsApp and other platforms.

- Plan and execute centre‑wise content calendars aligned with UPSC and State PCS exam cycles.

- Create engaging Hindi and English reels, stories, carousels and short videos showcasing sessions, faculty, tips and aspirant testimonials.

- Coordinate with centre heads and local teams to collect content, plan shoots and promote events.

- Plan, run and optimise city‑wise geo‑targeted paid campaigns on Meta Ads and Google Ads to generate quality leads.

- Own Google Business Profiles, manage online reputation and respond to reviews, comments and enquiries.

- Track, report and analyse metrics such as follower growth, reach, leads and enrolments, providing insights and recommendations.

Required qualifications

- Graduate in Marketing,



Mass Communication, Journalism or a related field.

- 1–3 years of hands‑on social media and digital marketing experience.

- Proficiency in mobile video editing (CapCut, InShot, VN) and design tools (Canva, Photoshop).

- Experience with Meta Ads Manager, Google Ads and managing Google Business Profiles.

- Excellent written and spoken Hindi and English with robust coordination skills.

Nice to have

- Experience promoting UPSC, State PCS or other competitive exams.

- Basic knowledge of local SEO and familiarity with WhatsApp Business and CRM tools.

- Network with education influencers or student creators across regions.

Skills

- Social media strategy
- Content creation
- Video editing (CapCut, InShot, VN)
- Graphic design (Canva, Photoshop)
- Meta Ads Manager
- Google Ads
- Analytics and reporting
- Bilingual communication (Hindi & English)
- Team coordination

📌 Social Media Executive (Noida)
🏢 Drishti
📍 Noida