We are looking for a creative, organised, and proactive School Social Media Coordinator to manage the school's digital presence, coordinate social media activities, and create engaging content that highlights academic excellence, student achievements, school events, and institutional initiatives.

The ideal candidate should have hands-on experience in social media management, graphic design, photography, videography, video editing, and website content management. The candidate will work under the guidance of the School Principal and coordinate with teachers, students, and the Head Office/Digital Marketing Team to maintain consistent branding and effective digital communication.

Key Responsibilities

1. Social Media Management

- Manage the school's official Facebook, Instagram, YouTube, and LinkedIn accounts.
- Plan, create, schedule, and publish engaging, platform-specific content.
- Write compelling captions, hashtags, and content descriptions.
- Monitor audience engagement, comments, shares, reach, and overall social media performance.
- Ensure consistent branding, accuracy, and professional communication across all platforms.

2. Content Planning and Strategy

- Prepare and maintain a monthly social media content calendar.
- Plan content around academics, admissions, school events, student achievements, sports, cultural activities, celebrations, and institutional updates.
- Conduct competitor analysis and monitor social media trends relevant to the education sector.
- Develop creative content ideas based on suitable trends, audience engagement, and school objectives.

3. Graphic Design and Creative Development

- Design social media posts, event creatives, announcements, banners, and promotional materials.
- Maintain consistency with the school's visual identity, branding, and communication guidelines.
- Use Adobe Photoshop and Canva to create high-quality digital creatives.

4. Photography and Videography

- Capture photographs and videos of school events, classroom activities, student achievements, interviews, and special occasions.
- Apply basic principles of framing, lighting, composition, and audio recording.
- Organise and maintain a structured library of raw and edited photographs and videos.

5.



Video Editing and Reels Production

- Shoot and edit Instagram Reels, YouTube videos, event highlights, interviews, and promotional videos.
- Add suitable music, transitions, subtitles, text overlays, and school branding.
- Create engaging, platform-ready video content while maintaining professional quality.

6. School Social Media Team Coordination

- Coordinate with teachers, students, and designated social media team members to collect content and event information.
- Assign and monitor content-related responsibilities within the school team.
- Ensure timely content collection, creation, approval, and publication.
- Maintain an organised workflow for all social media activities.

7. Website Content Management

- Update the school website with news, events, achievements, photographs, videos, galleries, and other relevant information.
- Review website content regularly to ensure accuracy and freshness.
- Coordinate with the website or technical team for updates requiring additional technical support.

8. Analytics and Performance Reporting

- Prepare monthly social media performance reports covering reach, impressions, followers, engagement, Reel views, and YouTube performance.
- Identify top-performing posts and analyse audience engagement trends.
- Track competitor activity and recommend improvements to content strategy.
- Monitor publishing consistency, content quality, and overall digital performance.

9. Content Approval and Compliance

- Follow the school's prescribed content approval process before publishing.
- Ensure all information is verified and aligned with institutional guidelines.
- Maintain the privacy and confidentiality of students, staff, and school information.
- Ensure all content is appropriate for the school environment and reflects the institution's values.

Required Qualifications

- Minimum graduation in any discipline.




- Preference for candidates with qualifications in Digital Marketing, Mass Communication, Graphic Design, or related fields.
- Minimum 2 years of relevant experience in social media management, digital marketing, or content creation.
- Previous experience in a school or educational institution will be an added advantage.

Required Skills

- Robust working knowledge of Facebook, Instagram, YouTube, and LinkedIn.
- Proficiency in Adobe Photoshop and Canva.
- Practical knowledge of video editing software such as Adobe Premiere Pro, CapCut, InShot, or equivalent tools.
- Photography and videography skills, including basic lighting, framing, and audio recording.
- Understanding of social media analytics, content planning, and competitor analysis.
- Basic copywriting, caption writing, and creative content development skills.
- Working knowledge of website content management systems (CMS).

Preferred Soft Skills

- Creativity and awareness of current social media trends.
- Strong communication and coordination skills.
- Excellent time management and attention to detail.
- Ability to manage multiple tasks and meet deadlines.
- Ability to work independently and collaboratively with teachers, students, and management.
- Strong organisational skills and a professional approach to handling school-related content.

Key Performance Indicators (KPIs)

- Consistency and timeliness of social media publishing.
- Quality, accuracy, creativity, and brand consistency of content.
- Improvement in reach, engagement, and video performance.
- Timely execution of the approved content calendar.
- Accuracy and freshness of website content.
- Quality of monthly performance reports and strategic recommendations.
- Effective coordination with the school team and timely completion of assigned tasks.

Reporting Structure The School Social Media Coordinator will work under the guidance of the School Principal and coordinate with the school social media team, teachers, students, and the Head Office/Digital Marketing Team, as required. Pay: ₹18,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule
- Leave encashment

Work Location: In person

📌 Social Media Co-ordinator (Kanpur)
🏢 Superhouse Group
📍 Kanpur