Senior Salesforce Data Cloud (CDP)

Location: Mumbai

Experience: 8 to 11 Years

Role Overview

We are looking for a Salesforce Data Cloud (CDP) Specialist with strong hands-on experience in customer data management, audience creation, identity resolution, and marketing activation. The role will be responsible for designing and managing Customer 360 solutions that enable personalization, segmentation, journey orchestration, and data-driven marketing across channels.

Key Responsibilities

· Implement and manage Salesforce Data Cloud (CDP) solutions.

· Design and maintain customer data models, data streams, and integrations.

· Configure Identity Resolution and Unified Customer Profiles.

· Build audiences and segments for marketing, analytics, and personalization use cases.

· Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.

· Monitor data quality, governance, consent, and privacy compliance.

· Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.

· Develop dashboards, insights, and reporting for customer engagement and campaign performance.

Must-Have Skills

Salesforce Data Cloud Expertise

· Hands-on experience with Salesforce Data Cloud implementation and administration.

· Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles,



Calculated Insights, Audience Segmentation and Activation Targets

· AI-driven segmentation, propensity modeling, and Next Best Action use cases.

· Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.

· Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

· Strong SQL proficiency.

· Understanding of customer data architecture and Customer 360 concepts.

· Experience with APIs, ETL processes, and data integrations.

· Data validation, troubleshooting, and governance experience.

· Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding

· Knowledge of customer journeys, lifecycle marketing, and personalization.

· Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Positive-to-Have Skills

· Integration with Google Ads, Meta, DV360, and other activation platforms.

· Experience with data lake and data warehouse.

· Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.

· Familiarity with MC Next set-up.

Preferred Certifications

· Salesforce Certified Data Cloud Consultant

· Salesforce Marketing Cloud Consultant

· Salesforce AI Associate

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📌 Senior Salesforce Data Cloud (CDP Developer) (Mumbai)
🏢 Aptita
📍 Mumbai