ü Acquire new customer for liability accounts and third party products by effectively managing the sales unit ü Manage and motivate the sales team ü Strategize on prospecting and efficient & effective approach to these client segments ü Cross sell all products alongside the core product ü Provide regular training on products and selling skills to the sales unit ü Recruit staff for sales unit as and when required ü Develop and continuously upgrade new cutting-edge sales channels & techniques to maximize productivity ü Implement the sales monitoring mechanism to measure the productivity of the team ü Monitor the quality of sourcing of products to evaluate developmental needs of the sales team ü Drive the sales system towards quality standards where risks are well controlled ü Derive insights to competitor sales activities and effectively counter the efforts ü Set business standards for acquisition and cross sell ü Evaluate training programs available and recommend the appropriate programs for differential training needs