Level: L4

Experience: 5–8 years

Location: Delhi NCR / Hybrid The role

VisibilityStack gets brands cited, mentioned, and recommended across AI search platforms such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

We are looking for a Senior Performance Marketing Specialist to own paid acquisition strategy and execution across client accounts. You will be responsible for turning business goals into measurable media plans, managing campaigns hands-on, improving conversion quality, and communicating results clearly to clients and internal stakeholders.

This is an ownership role, not a campaign-monitoring role. You will be expected to diagnose performance problems, design experiments, make informed budget decisions, and drive measurable improvements in pipeline, revenue, CPA, and ROAS.

What you will own

- Develop and execute paid-media strategies across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
- Translate client goals into campaign architecture, audience strategy, budgets, forecasts, and measurable success criteria.
- Manage Search, Shopping, Performance Max, AI Max, Demand Gen, YouTube, Display, and paid-social campaigns.
- Own campaign performance from launch through optimization, including targeting, bidding, creative testing, landing pages, and conversion tracking.
- Manage daily and monthly budgets with disciplined pacing and clear recommendations for scaling or reallocating spend.
- Improve lead quality and revenue outcomes, not merely clicks, impressions, or platform-reported conversions.
- Design structured experiments across audiences, offers, ad copy, creative, bidding strategies, and landing pages.
- Analyze search terms, audience signals, competitors, attribution data, and funnel performance to uncover growth opportunities.
- Build clear dashboards and performance narratives for clients, account managers, and leadership.
- Present results, explain performance changes, and recommend the next course of action with confidence.
- Partner with creative, content, GEO/SEO, web development, analytics, and account-management teams.
- Establish account-level standards for naming, tracking, quality assurance, reporting, and documentation.
- Use AI tools thoughtfully to accelerate research,



campaign creation, analysis, and experimentation while maintaining human review and brand control.

What success looks like

- Campaigns consistently meet or improve agreed CPA, CPL, ROAS, pipeline, or revenue targets.
- Budgets are paced accurately, with risks and opportunities identified early.
- Conversion tracking is reliable enough to support automated bidding and business decisions.
- Reporting explains what happened, why it happened, and what should happen next.
- Testing produces documented insights that improve future campaigns.
- Clients view you as a trusted performance advisor, not simply a platform operator.

Required experience

- 5–8 years of hands-on performance-marketing experience, with strong depth in paid search.
- Demonstrated success managing lead-generation campaigns for B2B, SaaS, or service businesses.
- Experience independently managing at least USD 10,000 in monthly media spend across one or more accounts; experience with larger or multi-account portfolios is preferred.
- Advanced working knowledge of Google Ads, including Search, Performance Max, AI Max, Demand Gen, YouTube, and Display.
- Strong experience with Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager.
- Practical understanding of automated bidding, audience signals, first-party data, incrementality, and platform attribution limitations.
- Experience implementing or validating conversion tracking through GA4 and Google Tag Manager.
- Experience connecting advertising data with CRM or offline conversion outcomes.
- Strong spreadsheet skills, including formulas, pivot tables, lookups, forecasting, and performance modelling.
- Experience creating dashboards and client-ready reports in Looker Studio or a comparable business-intelligence tool.
- Strong ad-copywriting and creative-briefing skills.




- Ability to diagnose landing-page and funnel problems and recommend conversion improvements.
- Clear written and verbal communication, including experience presenting performance to clients or senior stakeholders.
- Strong attention to detail, ownership, and comfort working in a fast-moving setting.

Platforms and tools Candidates should have meaningful hands-on experience with most of the following:

- Google Ads and Google Ads Editor
- Microsoft Advertising and Microsoft Advertising Editor
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- CRM and offline conversion integrations
- Call-tracking platforms
- Landing-page tools such as Unbounce, Webflow, or equivalent
- Behaviour-analytics tools such as Microsoft Clarity or Hotjar
- Excel and Google Sheets
- Marketing-automation platforms such as HubSpot, Marketo, or equivalent
- Preferred experience
- B2B SaaS, AI, technology, e-commerce, or digital-services accounts.
- Pipeline and revenue attribution using HubSpot, Salesforce, or a comparable CRM.
- Enhanced conversions, consent-aware measurement, server-side tagging, and first-party data activation.
- Shopping campaigns, product-feed management, and Merchant Center diagnostics.
- Call tracking and offline conversion imports.
- Conversion-rate optimization and landing-page experimentation.
- Programmatic advertising or additional paid-social platforms.
- Providing actionable direction to designers, video editors, and copywriters.
- Managing multiple client accounts with competing priorities.
- Google Partners program requirements or agency-level platform relationships.

Who will thrive here You will do well at VisibilityStack if you:

- Take responsibility for outcomes instead of waiting for detailed instructions.
- Can move between strategy, analysis, writing, and hands-on execution.
- Communicate clearly and document your thinking.
- Challenge assumptions with evidence.
- Use automation and AI intelligently without surrendering judgment.
- Care about lead quality, pipeline, and revenue more than surface-level platform metrics.
- Continuously improve the systems and standards around your work.

📌 Senior Performance Marketing Specialist - Paid Media (Delhi)
🏢 VisibilityStack
📍 Delhi