: Senior Executive-Marketing

Experience: 3–8 Years

Department: Marketing

Location: Ernakulam

Job Summary

We are looking for a dynamic and result-oriented Marketing Executive with 3–8 years of experience in digital marketing, SEO, marketing communications and BTL&ATL; activities. The ideal candidate should be capable of executing marketing campaigns, enhancing brand visibility, managing communication initiatives, and supporting the company's overall marketing objectives.

Key Responsibilities

Digital Marketing & SEO

- Plan and execute digital marketing activities to improve brand awareness and online visibility.
- Implement SEO strategies, including keyword research, on-page and off-page optimization and content optimization.
- Monitor website performance, organic traffic, keyword rankings and campaign effectiveness using relevant digital marketing tools.
- Coordinate digital campaigns across social media, websites and other online platforms.

Marketing Communications

- Develop and coordinate marketing content, promotional materials, brochures, presentations and product communications.
- Ensure consistency in brand messaging across marketing channels.
- Coordinate with internal teams, agencies and designers for the development of marketing collateral.
- Support product launches, promotional campaigns and brand-building initiatives.

BTL Activities & Campaign Management

- Plan and execute BTL activities, including exhibitions, trade fairs, dealer meets, product demonstrations,



promotional events and customer engagement programmes.
- Coordinate with vendors, agencies, and other stakeholders to ensure timely execution of marketing activities.
- Manage marketing materials, event logistics and promotional requirements.
- Track campaign performance, prepare reports and evaluate the effectiveness of marketing initiatives.

Reporting & Coordination

- Monitor marketing budgets, campaign expenses and activity-wise performance.
- Prepare regular reports on digital marketing performance and BTL campaign outcomes.
- Coordinate with sales and other departments to align marketing activities with business objectives.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3–8 years of relevant experience in marketing, with hands-on exposure to digital marketing, SEO, marketing communications, and BTL activities.
- Good understanding of SEO tools, digital analytics, and social media platforms.
- Strong communication, coordination, and project management skills.
- Ability to manage multiple marketing activities and meet deadlines.
- Creative thinking, attention to detail, and a results-oriented approach.

Preferred Candidate: A proactive marketing skilled with a balanced understanding of digital marketing and on-ground promotional activities, capable of strengthening brand presence and supporting business growth.

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